OPA Europe is the only pan-European Publishers association entirely focused on digital strategies - a high-quality forum where members exchange best-practices.
Nuestro director digital, @migmad, ha sido nombrado vicepresidente de la principal asociación europea de editores de prensa digital, @opaeurope. https://t.co/2F1LaA0DL8
As the GDPR fast approaches, Axel Springer found 48 percent of people opted in to sharing their data in response to "neutral" messages while only 12 percent opted in following video messages. https://t.co/lPCSTQ1F4x
This Thursday @jason_kint will join our Digiday+ members for a Slack Town Hall discussion on the state of digital publishing. Become a member now to participate https://t.co/nbyF2uL4p9
L'@ACPMFrance et le @CESPAUDIT labélisent #DigitalAdTrust l'ensemble des sites du Groupe Le Monde. Récompense d'un travail de fond sur la qualité des expériences que nous proposons aux utilisateurs et aux annonceurs! Fiers!! https://t.co/9cMjP2wvtK
Heureux, avec le #geste, de participer au lancement d un label publicitaire de qualité, pour une publicité numérique +responsable, +efficace. Mobilisation générale pour renforcer la confiance des annonceurs #contexte#DigitalAdTrust@SRI_France @UDA_annonceurs @IABFrance @Udecam https://t.co/XKtLbzGbyU
The pay game is on. There will be some winners, and many more losers. Simply putting up a paywall around same content offered for free for 20+ years will not cut it. Nor will offline product digitized and marketed as "premium". Offer something digital and truly worth paying for. https://t.co/eWiuDhVzhi
Not all news site visitors are created equal. Schibsted is trying to predict the ones who are more likely to pay up, and target them with different offers https://t.co/1FFiGMYGCx
The Boston Globe's Devin Smith: “There’s been a movement away from pageviews as a key performance indicator. They’re often viewed as a vanity metric." https://t.co/Ld09sw8gu7