1/ It’s time to celebrate #SolanaSolstice again! ☀️
In 2023, the community started a movement only possible on Solana — while Solana became a network of choice for developers and institutions.
https://t.co/0ll00mm57t
Here’s how you made 2023 the year of the Solana community🧵
YamYam here! 🙋🏽♀️
I can’t believe it… @worldofwomenNFT is turning 2! Today marks 24 full moons and 2 rotations around the sun for the WoWverse. Looking back, I can’t believe how far we’ve come and where we’re going. Indulge me for a quick thread. 🥳🌚
🧵1/7
🚨 Apple just developed an AI breakthrough for running LLMs on iPhones.
Plus, huge developments in AI from Google, ChatGPT, Gemini, Dictionary, Lightricks, Anthropic, Chevrolet, GPT-Engineer, and 9 new AI tools.
Here's EVERYTHING you need to know:
"The synergy between AI and Web3 not only augments the capabilities of decentralized ecosystems but also lays the foundation for a more intelligent, adaptable, and inclusive digital future.'
Transform and use digital assets with AI is what OWN are doing. #OWNcore
Steve Jobs on how to build a great brand
After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement:
“To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.”
He cites Nike as one of the greatest jobs of marketing the universe has ever seen:
“Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.”
Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago:
“If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.”
Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign:
“Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.”
He continues:
“And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.”
Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it:
“Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.”
If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?
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What are your predictions for the year ahead in what promises to be the most significant year yet for #crypto and #blockchain...
https://t.co/089wWXlT1X via @cointelegraph
Grayscale finds that over 25% of US households surveyed currently own #Bitcoin - anyone surprised by this stat? https://t.co/vvR2VozdIg via @cointelegraph
Metaverse land grab in the likes of #Sandbox and #Decentraland are setting records - is this a bubble or the beginning of something BIG? https://t.co/S1XX9F1Wpu