1. The best productivity app on your phone is called airplane mode (use it).
2. Make 'No' your default. Whether it's new work projects or social gatherings, saying 'Yes' to non-priorities ruins your priorities. In the words of Mark Manson, if it's not a 'fuck yes,' it's a no.
7 rules of a $$$ landing page:
• Make a claim
• Introduce a problem
• Amplify it with emotions
• Share transformation story
• Add social proof/testimonials
• Value-stack and present your offer
• Drive urgency and entice people to purchase
A money-printing cheat code
Just got my ticket to @MotionApp_'s Creative Strategy Summit on Sept. 14!
Can't wait to hear this group of advertising experts share performance creative tips and tricks to close out the year 🎉
Get yours here: https://t.co/1yuK54KeCr
#creativestrategysummit
The magic of specificity:
"I write about running"
• Massive market
• 25 followers
• 3 customers
"I help rural stay-at-home moms in their 40s run their first 5k"
• Niche market
• 50k followers
• 10k+ customers
Get uncomfortably specific, then go one step further.
Six questions to build empathy with your target reader:
1. Who are they?
2. What do they want?
3. What do they NEED? (v different)
4. What stands in their way?
5. How can you help?
6. Why should they care?
Answer these before your next writing project. Watch results 📈📈📈
Why does Red Bull own an F1 team?
Because the company — which sells $7B+ of energy drinks a year — is a pure marketing firm (outsources all production).
Its invested $2B+ into F1 but has gained multiples of that for the brand by "manufacturing history".
Here’s a breakdown🧵
How to Go Viral
Reverse engineer the emotion you want the audience to feel.
Emotions:
WOW: i didn't know this is a thing or they make that much $
LOL: laugh
WTF : pissed
AWW: so cute
EPIC: trick shots
NSFW: sextape / crazy fight
OHH: finally understand what confused me
0% creator royalties kills part of the magic of NFTs. It's bad for creators/artists & for the consumer long-term.
But there are a few instances in which having the choice is useful.
As a space let's push for a decorum to follow when collecting art & champion creator royalties.