Ben Putano 📚

Building the modern OS for book publishing

[Ben Putano 📚 @BenjaminPutano]

Here's an interesting trend I've noticed among non-fiction authors: The Direct Pre-Order.

Instead of doing pre-orders through Amazon, B&N, and other major marketplaces, you sell your books directly through your own (or your publisher's) online store.

Why do this? There are three huge benefits:

1. Build a direct connection with your readers
2. Offer bundles and unique pre-order perks
3. Keep 40% more of each sale by avoiding Amazon royalty fees

Plus, it's just a better experience for your readers. Look at the examples I share in the video.

We are doing direct pre-orders for Damn Gravity's two upcoming titles: 'The Experimentation Machine' by @bussgang and 'Building Rocketships' by @ojiudezue and @ezinneudezue

But we aren't the only ones. @jposhaughnessy is doing this with his new book (published by @infinitebooks). Louis Grenier and @justinmooretfam are too (@TiltPublishing ).

It's not a new thing... HBR and other indie publishers have experimented with this for a long time. But now it's easier than ever to pull off with platforms like Shopify, WooCommerce, etc.

The Direct Pre-Order has tradeoffs... your sales don't count towards major lists and shipping is a bit more expensive (compared to FREE via Amazon Prime).

But I believe it's worth the direct connection to you make with your readers.

We will offer our books on Amazon, B&N, and all the major platforms when we launch early next year. But for Pre-Orders, we love being direct.

What do you think?

[Ben Putano 📚 @BenjaminPutano]

@landon20s This is sick

[Ben Putano 📚 @BenjaminPutano]

@landon20s @Tomunderwater @tastytrade @wearelossdog Chicago is the ultimate sleeper build city for founders. Thank you for helping us flex

[People @people]

Pizza Hut's 'BOOK IT!' Summer Reading Program Returns to Provide Voracious Young Readers with Pizza Parties and More https://t.co/k7LZLaDSMy

[Ben Putano 📚 @BenjaminPutano]

@north0fnorth Porcupine Mountains! Beautiful coast and super cool high-elevation lakes

[Ben Putano 📚 @BenjaminPutano]

@kwharrison13 This looks beautiful. I can help you set up direct-to-reader sales if you'd like. Own the full reader experience and 3x higher margins

[Ben Putano 📚 @BenjaminPutano]

@danshipper I am also on that Erik Larson grind

[Ben Putano 📚 @BenjaminPutano]

@p_millerd This is the future

[Ben Putano 📚 @BenjaminPutano]

@landon20s When is Vinyl raising her first fund?

[Ben Putano 📚 @BenjaminPutano]

@chrisfralic All time design! I would buy a new one right now

[Ben Putano 📚 @BenjaminPutano]

@WillManidis What's special:

[Ben Putano 📚 @BenjaminPutano]

@EricJorgenson @pmarca @KTmBoyle Book of Marc when?

[Ben Putano 📚 @BenjaminPutano]

@claudeai @thechrispiggott

[Ben Putano 📚 @BenjaminPutano]

@connor_beem Oh man, this is 100% it.

[Ben Putano 📚 @BenjaminPutano]

@davegerhardt Oh wow the Yoto Player is cool!

Thanks for sharing. Feels like we are on the right track.

[Ben Putano 📚 @BenjaminPutano]

@nevmed My 7 month old just learned to clap! Kinda... it's very cute either way

[Ben Putano 📚 @BenjaminPutano]

@andysparks No I normally just add the PDFs to a local folder and access it that way.

But I see what you're saying now.

[Ben Putano 📚 @BenjaminPutano]

@kaleighf Nailed it

[Ben Putano 📚 @BenjaminPutano]

@jmoserr We need AI SLAs as @ojiudezue and @ezinneudezue suggest

https://t.co/yzGlVQu7pL