OpenBorder

Brands like @drinkmudwtr, @backbone, @DIMEBeautyCo and @bambuearth use OpenBorder to scale internationally. Ask us how!

[OpenBorder @openborderhq]

ICYMI: We help top brands like DIME and BACKBONE scale internationally without a hitch ✈️

[OpenBorder @openborderhq]

Thrilled to announce Ryan Leahy as our new Head of Partnerships! Ryan’s proven track record in leading cost-saving innovations & managing integral partnerships at @flexport and @Shopify will be a game-changer for our mission to simplify and supercharge global ecommerce growth.

[OpenBorder @openborderhq]

Busting global expansion myths! Less time, lower cost, & fewer people needed. Get live in 30+ countries in under 6 hours with Open Border.

[OpenBorder @openborderhq]

International in 6 hours? It's true. Learn how to conquer global markets without the hassle.

[OpenBorder @openborderhq]

My brands had ~50% of revenue coming from outside the US when we first touched the 100M run rate mark

[OpenBorder @openborderhq]

Too many brands overthink compliance for selling internationally!

[OpenBorder @openborderhq]

My biggest regret building a figure e-commerce bis 😔

[OpenBorder @openborderhq]

@mrsharma This is amazing!

[Ron Shah @obviceo]

@seanfrank International shipping with @openborderhq

[OpenBorder @openborderhq]

@dargandhi123 International isn't easy—we make it so.

[Darwish Gani @dargandhi123]

In 2018, I wanted to build the Rocket Internet of DTC.

Pangaea would focus on the big TAM in international markets (<10% of ecom is in the US)

Here was our plan:

• Incubate / clone DTC concepts that were hitting a major cultural trend
• Launch in as many markets as possible before anyone else
• Use Facebook for marketing across geos (punt the channel diversification problem) 
• Figure out ops along the way

But it wasn't a straight line.

Here's what we got right

• International sales were a massive factor in our growth. ~50% of our business came from outside the US.
• We built two sizeable 8-figure brands in 3.5 years. Lumin (men's skincare) & Meridian (grooming) are capital-efficient.

Here’s what we didn’t consider

• Building 1 large brand is hard
• 2 brands were barely possible
• 3-10 brands? Impossible

We thought we’d templatize the brand-building process by executing our paid ads strategy. But we were wrong.

Building a brand involves

• Perfecting your product experience
• A deep understanding of consumer insights
• Defining why you're selling and what you want to be known for and sticking to it
• Becoming unforgettable

We needed super creative minds obsessing over the correct problems every day to get the above right.

In the long run, we prefer to take a $50M brand to $200M+ than to build and maintain ten $20M brands.

Whenever we saw subscale DTC brands, we noticed their game got more brutal over time.
They couldn’t build the brand halo or build enough awareness to keep a low acquisition cost. Their CAC degraded, and competition existentially hurt them.

They required nimbleness and outstanding leadership to survive, even on a small scale.

Hence, we doubled down on our two most prominent brands and let go of our version (oversimplified focus on brand) of the factory model.

In the brand-building game, we're only going for #1. We're either category-defining or not worth existing.

The big international expansion insight?

We can't start 30 leading brands (quickly and with our current strengths), but our platform can power 1000s.

Our international thesis at Pangaea was spot on, but we needed a different approach.

So that’s why we started @openborderhq: International growth in a bundle.

Considering to scale internationally? Let's chat!

[OpenBorder @openborderhq]

@tayfrays Crucial point here. If they don't open, you don't sell sh*t. Plain and simple!

[Ron Shah @obviceo]

there are so many saas tools we don't talk about enough, here's my definite top 3:

@openborderhq
@FinaloopTeam
and
@PrettyDamnTweet

Agreed with Eli!

[OpenBorder @openborderhq]

@debgotwired @kalenjordan @NumeralTax @rivocommerce @aftersell @hiwonderment Yep, HMU it you're thinking international stuff.

[OpenBorder @openborderhq]

@debgotwired @NumeralTax Nice!

[OpenBorder @openborderhq]

ICYMI: We help top brands like DIME and BACKBONE scale internationally without a hitch ✈️

[Darwish Gani @dargandhi123]

@TheSzef When you want to expand to UK/Australia/Canada, LMK. I can help through @openborderhq 💪

[OpenBorder @openborderhq]

@daviefogarty @sharktankau @Channel10AU Nice! This is dope 🔥

[OpenBorder @openborderhq]

@digitallynativ should be illegal

[OpenBorder @openborderhq]

@oliverbrocato lookin forward to it

[OpenBorder @openborderhq]

@dargandhi123 Their merch is dope too