OpenX

The Intelligent SSP™

[OpenX @OpenX]

Meet the new OpenX. This rebrand is about more than a logo. It’s about aligning our values with our technology. That means championing quality media and data, and building adaptable infrastructure. Learn how we’re simplifying advertising in @Digiday: https://t.co/HylNgBpHqA

[OpenX @OpenX]

For years, marketers focused on the demand side. Now they're looking over the fence.

As Amanda Forrester told @Digiday, differentiation is shifting to the supply side—driven by publisher relationships, unique data, and AI-ready infrastructure.

https://t.co/zyT2iBGxu4

[OpenX @OpenX]

Hot off the press: @adexchanger highlights how @Hyundai, @CanvasWorldwide, Chalice, and OpenX used AI-driven decisioning to identify high-value impressions before the auction, improving efficiency and performance.

Read more: https://t.co/x4u4Ip0ysL

[OpenX @OpenX]

Excited to share results from our partnership with @AmazonAds first Dynamic Traffic Engine (DTE) case study—showing how intelligent bidding drives real outcomes.

The impact: more efficient supply paths + a 3.4% drop in CPA.

Read more: https://t.co/YEVxunCxd5

[OpenX @OpenX]

On the heels of our rebrand @Digiday highlighted the need for marketers to find efficiency. Amanda Forrester shares how we're focused on simplifying the ad tech ecosystem while delivering greater quality and performance.

Read more: https://t.co/rNmPOYvkRK

[OpenX @OpenX]

Big things are happening at OpenX! We’re excited to welcome Lior Charka as VP, Product, and celebrate the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and Curation.

Read more: https://t.co/pj3xsIfzOa

[Marketecture @marketecturetv]

@aripaparo talks with Matt Sattel, CRO @OpenX , live at #AdvertisingWeek. Hear how OpenX is embracing agility and innovation in the evolving SSP landscape.

Link below: 👇

[ExchangeWire Japan @ew_jp]

ATS Tokyo 2024 注目のセッション　⑩コネクテッドテレビのマネタイズ戦略の最前線

#ATS #ATSTokyo #ATSTokyo2024 #CTV #コネクテッドテレビ #広告 #マネタイズ@getpublica @OpenX @emglobal
https://t.co/U754UqLJB3

[212NYC @TwoOneTwoNYC]

Congrats to the @OpenX team on a well-fought dodgeball win! #212nycdodgeball

[Campaign @Campaignmag]

Congratulations to: @OpenX

For winning Campaign Ad Net Zero's SSustainability Best Practice Award - Adtech Services
category
#CampaignANZawards

[OpenX @OpenX]

Wondering if your ad tech partners are losing focus on your business as they jockey for position in the market? Read today's article from our own Geoff Wolinetz and make sure you own your future success during this critical time of year and beyond. https://t.co/ZL6nmkHlX6

[OpenX @OpenX]

How is your business tackling sustainability? Checkout The Drum's recent report on #sustainability in advertising and how companies like OpenX are driving toward sustainable practices and global standards: https://t.co/y7yvECr9vD

#greenbusiness #marketing #carbonneutral

[OpenX @OpenX]

Bespoke #advertising solutions speak directly to your goals and requirements — and we're building them for clients of all sizes every day. Our expert team understands buyers and builds successful consultation-centered approaches. Find a better partnership. https://t.co/hvqRWmqs0a

[OpenX @OpenX]

Exciting news: @OpenX is a proud winner of the Best Application of ESG category in The Wires 2022 Global Awards! And congrats to all our fellow winners and nominees. Read more about it: https://t.co/pyfppnayi7

#thewires2022 #digitaladvertising #sustainability #ESG

[OpenX @OpenX]

Read the new report from ExchangeWire and @OpenX, which uncovers what brands, agencies and publishers need to become #sustainable: https://t.co/D2fB6B9Uqh
#sustainability #marketing #DigitalMarketing #DigitalAdvertising #GreenBusiness #ClimateChange #CarbonEmissions #adtech

[OpenX @OpenX]

Want your video ads to stand out? Stream high-quality video, and target your audiences across premium content partners. You won’t regret it, and your audience won’t forget it. Learn how: https://t.co/yBEtElAjce

[OpenX @OpenX]

The impact of #advertising on #CarbonEmissions is significant, but there is a way forward. Learn more about our #sustainability journey and offerings:
https://t.co/AG1SAGTLsK

[OpenX @OpenX]

We’re excited to share that OpenX and Permutive have partnered to enable marketers to target global audiences accurately and at scale without third-party cookies. Read the full story: https://t.co/t3ek0DFXwW

[OpenX @OpenX]

We've heard buyers loud and clear. Our #tech provides differentiated value, control over programmatic spend, and quality placements to focused audiences. To get there, we're listening to buyers, capitalizing on #data, and building bespoke solutions. https://t.co/etxaCCYOdk

[OpenX @OpenX]

OpenX is honored to be a finalist in the Shorty Impact Awards from @ShortyAwards, after having worked hard to instill #sustainable practices into our work. Find out about our Path to Net-Zero, and vote for this important effort. https://t.co/cieAts4KJH