Travis

9 yrs of startups | operating a 7-figure dtc brand selling curtains | 2 small exits. #bitcoin

[Travis @operate]

@jameshyujinlee Huge! Product is number 1.

[Travis @operate]

@BryanBumgardner @northbeam That’s what I assume it was, but some categories do not see this spike. I’d imagine changes to AI search may be responsible tho

[Travis @operate]

@pephufen How much did you spend and in what timeframe?

[Travis @operate]

@CJSlattery That’s true, when you build B2B software everyone wants a new different feature, but most customers use very few features. Bespoke software is actually ideal.

[Travis @operate]

@PhilKiel What’s the fix?

[Travis @operate]

@ecom_cork Great content from this.

[Travis @operate]

@Seanfrank i did this and can confirm it works. pick a product with bigger tam and more contribution per order. innovate and make it better, use your learnings marketing precious products to jumpstart the next

[Travis @operate]

@MehtabKarta I suggest framework

[Travis @operate]

@jameshyujinlee You got this man, great choice.

[Travis @operate]

@Seanfrank in having a good year thanks to the operators network

[Travis @operate]

@natelagos I love LLMs but no one should waste time reading ‘executive summery’ AI slop. Use AI to shorten and simplify. When people can write with no time cost, it produces the most inefficient information transfer in human history.

[Travis @operate]

@BryanBumgardner @northbeam This is great. How many brands do you have in each cohort?

[Travis @operate]

I would love to see how many different offers / funnels these brands have. Is it just diversity of creative formats and angles? or is it leading to different products or entire different funnels.

I don’t think you get more volume by forcing every format to work for your product, I’d rather just launch a new offer than trying to make a losing format work.

[Travis @operate]

@MehtabKarta Thanks Mehtab, you’re a legend!

[Travis @operate]

@rokhladnik TikTok does this. The exact same motion on a regular video triggers a click on ads, you can test it yourself but it’s true.

[Taylor Holiday @TaylorHoliday]

Where did brands spend their money in Q1?

What was the iROAS of every channel and tactic?

What about the median MER and contribution margin?

Let me show you:

[Travis @operate]

@TaylorHoliday This is awsome! I would love to see the distribution of brands by their CM % in buckets, like is it normally distributed around 30%? Really interested in this!

[Travis @operate]

@ToriiRowe How much spend?

[Travis @operate]

@MehtabKarta yeah at this point don’t even run an ecom brand if you can’t handle making 5-star products and engaging content. The rest you can outsource, but those two functions you either have or you don’t.