Optimera

Optimera creates lift for publishers. Our publisher technology platform offers a suite of solutions that lift your metrics, your revenue, and your efforts.

[Optimera @OptimeraNYC]

See what our partners accomplished in 2023 with Optimera’s Publisher Technology!

https://t.co/XybbpNCmm6

[Optimera @OptimeraNYC]

With gratitude and in appreciation of our partners, we have made a donation to City Harvest, an organization dedicated to neighbors helping neighbors with food insecurity, because we believe that no child, senior, or family should go hungry. Best wishes to you and your loved ones

[Optimera @OptimeraNYC]

In 2024, publishers are looking for fewer partners to do more. Read our December newsletter to see how Optimera will help you meet your metrics, raise your revenue, and elevate your efforts. #publishingtech
https://t.co/5dypyGM9Ez

[Optimera @OptimeraNYC]

See you @Prebidorg Summit on Monday!

[Optimera @OptimeraNYC]

Optimera’s solutions operate with synergy across all revenue streams, enabling #publishers to meet advertiser KPIs every time, earn more from the open exchange, and save time with smart automations. Get the step-by-step plan here: https://t.co/WuyEo8lKpd

[Optimera @OptimeraNYC]

Don't waste inventory in Q4! “Publishers can use real-time data insights to optimize campaign delivery toward inventory they know will achieve the desired outcome.”

https://t.co/mbeXdMWiBZ

#publishers #digitaladvertising #campaignoptimization #adops

[Optimera @OptimeraNYC]

Publishers, deliver an ad experience that provides strong outcomes for advertisers and steady revenue for you! Follow this roadmap to maximize performance and earnings: https://t.co/WuyEo8lKpd

#publishers #digitaladvertising #revenueoptimization #campaignoptimization

[Optimera @OptimeraNYC]

By implementing campaign optimizations that segment ad inventory by viewability, CTR, and attention, publishers can improve advertiser outcomes while also boosting their own revenue streams. https://t.co/mbeXdMWiBZ
#publishers #digitaladvertising #adops #attention #viewability

[Optimera @OptimeraNYC]

"For UPRs to be effective, you’d have to constantly monitor and update them. To create revenue lift from the open exchange, your flooring solution must be granular, automated, dynamic." https://t.co/vTIohm63Me #publishers #digitaladvertising #programmatic #dynamicflooring

[Optimera @OptimeraNYC]

Publishers, optimize your campaigns to achieve impressive performance and always reach advertisers' KPIs! Optimera gives you the technology to easily optimize for Viewability, Attention, CTR, Brand Safety, Content, and Audience. #publishers #adtech #adops #digitaladvertising

[Optimera @OptimeraNYC]

Have fun, golfers! Say hi to Jeff and Mike from Optimera! #DigidayGolf

[Digiday @Digiday]

Great day for some golf, huh? ⛳️🏌️

We're hanging with some publishing's top executives for a unique day of golf and mingling at the beautiful Galloping Hill Golf Course! #DigidayGolf

[Optimera @OptimeraNYC]

We're excited to welcome Jeff Kimm as Optimera's Publisher Development Director! Jeff will lead company growth efforts, expanding Optimera’s clientele of top publishers.

Welcome to the team, Jeff! 👋

[Optimera @OptimeraNYC]

Your content and traffic is constantly changing — your floors should too!

Save time and earn more money by setting the right floor for every pageview, automatically.

Join us to learn more! Register here: https://t.co/hH26MRpPth

#publishers #digitaladvertising #revops

[Optimera @OptimeraNYC]

We're excited to join @INMAorg for their World Congress of News Media: Manhattan Study Tour. We'll present with @usnews as they share how they leveraged Optimera to optimize their rev ops and improve advertiser outcomes. If you're on the Blue Tour, we'll see you in a few weeks!

[Optimera @OptimeraNYC]

Numbers not adding up? Metric measurement can vary among publishers, advertisers, and third-party measurement companies. Optimera measures the measurers so you hit your KPIs every time. https://t.co/dET3Xb5lFs #publishers #onlineadvertising #programmaticadvertising

[Optimera @OptimeraNYC]

“In an industry where content should be king, metrics have usurped the throne.” We're discussing how to combat brand safety metric mania in @adexchanger today. https://t.co/CviVvI544M #brandsafety #publishers

[Optimera @OptimeraNYC]

Publishers - you need a smarter Brand Safety solution! With Optimera, you'll meet KPIs every time and delight advertisers with the results.

https://t.co/Zo1UyJZSh3

#brandsafety #publishers #advertising

[Optimera @OptimeraNYC]

If you have campaigns that seek clicks or conversions, try our CTR segmentation to steer campaigns toward your most-clicked ad inventory. Apply it to any campaign where CTR is important, and let the clicks roll in! #publishers #adops #digitaladvertising

[Optimera @OptimeraNYC]

Publishers saw a needed boost in CPMs in November. Optimera publishers earned even more and met all advertiser KPIs. Check it out: https://t.co/25VBaoULmX #advertising #digitaladvertising #publishers

[Optimera @OptimeraNYC]

Brand safety can be as simple as A-B-C: https://t.co/JEl3jvn9cy #brandsafety #publishers #advertising #adtech