Nia Gyant

B2B SaaS writing @beomniscient_ • Freelance writing on marketing + martech for @wordstream @zapier @localiq @gathercontent etc. • Tweets: content + freelancing

[Nia Gyant @optimized3x]

After a much-needed break, I’m back and I have things to say 🗣

And, as promised, I have some special content coming via my new newsletter.

I’ll be sharing stuff you won’t find on my Twitter or LinkedIn.

And answering your questions about content, copy, and freelancing.

[Nia Gyant @optimized3x]

@PicturesFoIder Staying up late and doing things (anything at all) on the weekend. I haven’t had an ounce of energy to spare for over a decade 😭

[Nia Gyant @optimized3x]

@kristakdoyle That is so awful. SHAME on whoever stole it 😡 People these days…

[Nia Gyant @optimized3x]

@alliecdecker I can only imagine what your family must be going through. My deepest condolences ❤️ You all will be in my thoughts and prayers this week and far beyond.

[Nia Gyant @optimized3x]

@MajuxMarketing @AdamGingery1 Thanks again for sharing your thoughts for this piece, Adam!

[Aanchal Parmar @aanchallparmar]

I was also affected by the recession and lost one of my major clients to it. So I’m officially open to new clients for Q2 and Q3.

I'm Aanchal Parmar, a freelance writer who specializes in creating content for B2B SaaS brands.

[Nia Gyant @optimized3x]

Nothing like the pain of getting a flawless quote submission for your blog post but it’s from a competitor 😭

[Brooklin Nash @realBrookNash]

I'm not saying you shouldn't use ChatGPT, I'm just asking that you use it as a copilot, not autopilot.

[Rob Lennon 🗯 | AI Whisperer @thatroblennon]

We should think less about how to use AI to automate creativity and start thinking more about how to use AI to foster it in ourselves and others.

[Nia Gyant @optimized3x]

@juwariamerchant @ashleyrcummings @ericasmyname @EmmaFayeS @kaleighf @kat_boogaard @elisedopson @MarijanaKay @jimmy_daly @kaitarford Thanks for the shoutout, Juwaria!😄

[Jessica Malnik @jessicamalnik]

The biggest danger with the AI tool craze is people outsourcing their thinking to these tools.

That's how you create 10x copycat content with zero differentiation.

It is far better to use these tools to enhance and amplify your processes.

Subtle but important difference.

[Nia Gyant @optimized3x]

@DanaHerra In general, I highly recommend Notion and Notion Web Clipper.

I’ve always been horrible at saving unused draft snippets, though. I really should start hanging onto those!

[Nia Gyant @optimized3x]

You can do better than a swipe file of content you like. Build a content library complete with:

✅ Content you disagree with
✅ Recent research and resources
✅ Your event and course notes

It's ALL helpful for writing well and efficiently.

[Nia Gyant @optimized3x]

In summary, stop shooting yourself in the foot.

You have the information. If you haven't already, share it with your content team.

[Nia Gyant @optimized3x]

You're setting your content team up for failure 🤦🏾‍♀️

...if you don't make clear distinctions between personas, use cases, and core selling points.

Mini-thread 👇🏾

[Nia Gyant @optimized3x]

1) It makes (unnecessary) research work for your content team, whether they're in-house or an external partner.

2. You'll likely waste time on heavy editing or redirecting content producers.

3. The chances of misalignment that causes confusion and stunts results are higher.

[Nia Gyant @optimized3x]

@rawlinsonwrites Notion Web Clipper is a lifesaver. Takes 2 seconds to save and categorize things!

[Nia Gyant @optimized3x]

@rochi_zalani Absolutely!

[Nia Gyant @optimized3x]

@jayacunzo @thinking_slow