Optimizely

Optimizely is on a mission to make the lives of marketers better with Optimizely One, powered by Optimizely Opal.

[Optimizely @Optimizely]

The campfire's lit. Opticon 26 registration is officially open.

NYC → September 1 at the Javits Center
London → October 13 at the Barbican Centre
Online → October 21

Free to attend. Spots are limited. Save your seat: https://t.co/S15cwWcSE4

[Optimizely @Optimizely]

That small slice? How most marketing teams use AI right now.

Rest of the pie? What agentic AI can actually do without you lifting a finger.

The gap is the opportunity.

Come find out how to close it at Agents in the Mix on June 9th: https://t.co/UrnMeXrROh

[Optimizely @Optimizely]

Marketers built 4,000+ AI agents on Optimizely Opal and ran them 172K+ times. 97% custom-built. The shift from 'using AI' to 'building with AI' is here.

The numbers speak for themselves. Read the full story: https://t.co/E9EQCHtBk6

[Optimizely @Optimizely]

The marketing org chart got a little weird. In a good way.

Join Agents in the Mix on June 9 to see how top teams are using AI agents across real marketing workflows.

Real demos. Real use cases. No five-year fantasy.

Save your seat:: https://t.co/onYBMX1eBu

[Optimizely @Optimizely]

AI is saving marketers time. So why doesn’t it feel like they have more of it?

61% say AI makes them faster.

Only 36% say it gives them space for strategic or creative work.

That’s the Passion–Pressure Paradox.

Check out the full report: https://t.co/icWXPdPMMD

[Optimizely @Optimizely]

The bottlenecks slowing down your experiments? Disappearing.

With live demos to real use cases, Test & Learn (June 17) dives into what experimentation looks like when AI is part of every stage from ideation to results.

Register today: https://t.co/kjDGxgLoTu

[Optimizely @Optimizely]

A 50% win rate isn’t a lucky streak. It’s a signal.

In six months, Betfred:
✅ Hit a 50% win rate
✅ Put 25 winning tests live
✅ Built 220 custom metrics

Strong experimentation doesn’t leave things to chance. It’s built on precision.

Get Optimizing: https://t.co/HXFYZOhYXI

[Optimizely @Optimizely]

New logos are nice. Results are better.

Welcome to the newest brands joining Optimizely — building, testing, and scaling what actually works.

See what’s possible: https://t.co/TfhNROPIYf

[Optimizely @Optimizely]

Your customers are a moving target.

What worked last quarter probably won’t work this one. And guessing your way through personalization doesn’t scale.

Thankfully, we're here to help. Learn how to build a personalization strategy that actually performs: https://t.co/YfAWrUkZ2c

[Optimizely @Optimizely]

CMPs have evolved a lot over the years...but one thing hasn’t changed.

For the 9th year* in a row, Optimizely has been named a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms.

Download the full report here: https://t.co/yad9jeugZV

[Optimizely @Optimizely]

Add to your calendar:

NYC: https://t.co/02VmxqP8f9

London: https://t.co/gFo561PZoG

Online: https://t.co/Aj0sT1F1u5

[Optimizely @Optimizely]

Your Q3/Q4 just got way better...
...because Opticon ‘26 dates just dropped:

🗽Sept 1: Javits Center, NYC
💂Oct 13: Barbican Centre, London
💻 Oct 21: Online

Go ahead. Schedule something worth the OOO autoreply.

Registration opens this spring.

[Optimizely @Optimizely]

Still figuring out AI? Or already putting it to work?

The Optimizely Roadshow is all about real use cases, not hype.

We’re heading to:
Copenhagen — April 15
New York City — April 16
Barcelona — April 22
Minneapolis — May 14
Stockholm — May 28

Join us: https://t.co/S5La8o53lO

[Optimizely @Optimizely]

Chasing rainbows is a hobby. Chasing results is a strategy. 🌈

Optimizely One connects content, optimization, and AI orchestration so you always know what's working and why. Explore what "no luck marketing" looks like: https://t.co/6cVJwY7rj3

[Optimizely @Optimizely]

Still stuck doing manual marketing?

Optimizely Opal orchestrates AI agents across your stack from personalization to compliance to reporting.

Less juggling. More scaling.

Request a demo: https://t.co/HdFRzNy6Lk

[Optimizely @Optimizely]

Your ideas deserve to see the light of day. ✨

With Agents in Action on demand, see how agents help teams:

▪️Move faster without cutting corners
▪️Free up time for creative thinking
▪️Drive impact while keeping GEO & governance in check

Watch now: https://t.co/n390ol3Cif

[Optimizely @Optimizely]

AI is making content infinite.
Most AI failures? Organizational.
AEO? Not as scary as you think.

Those were just a few of the in-depth conversations we had at Agents in Action.

ICYMI, we pulled the sharpest insights into one key takeaways blog: https://t.co/4h7JA52SFp

[Optimizely @Optimizely]

Optimizely CMS was built for AI-powered search, now it goes further. New GEO tools give teams visibility & control over how AI reads and references content, introducing:

📊 GEO Analytics
🔍 Schema Agent
☝️ Metadata Agent
🛠️ Recommendations Agent

Explore: https://t.co/xQzUumdU41

[Optimizely @Optimizely]

AI is everywhere.
Workflow harmony? Rare.

We’re taking Optimizely Opal on tour to fix that.
The Optimizely Roadshow 2026 is coming to a city near you.

Register today: https://t.co/51iAf6yGvw

[Optimizely @Optimizely]

Final round. Six categories. 🏆

DXP. CMP. DAM. PIM. CDP. AI.

Optimizely is up for all of them at the CMS Critic Awards.

That's some big recognition for the teams building what’s next in digital experience.

Cast your vote by Feb 27: https://t.co/WVw3ZDiJEg