“We have begun a conversation with machines that will last for the rest of our lives—that will be remembered by those machines long after our own fragile memories have failed us.”
-The Invisible Brand
“We’ve gone from delivering the same message to everyone at the same time through mass communication, to technology that can deliver different messages to every individual, on demand, through mass customization.”
-The Invisible Brand
Seven years ago I published The Invisible Brand. The book explained how AI algorithms were invisibly reshaping marketing and society.
Let me know whether you think this short explainer video about the book still holds up.
Was not ready for Eric Church to deliver the best commencement speech I’ve ever heard.
Six guitar strings. Six pillars of a life.
Faith. Family. Spouse. Ambition. Community. You.
Tune them when you’re whole, not just when you’re broken.
Watch the whole thing.