William Ammerman

Award-Winning Author | AI Consultant | UNC Adjunct | Creator of Structural Thinking

[William Ammerman @wammerman]

We’re watching the value chain decouple. Discovery, payments, and distribution are increasingly becoming separate businesses. As discovery shifts outside the App Store, perhaps the economics should shift too. Let each participant earn revenue for the feedback loops they actually create.

[William Ammerman @wammerman]

@sama High praise

[William Ammerman @wammerman]

@OpenAI This is so important

[OpenAI @OpenAI]

We’re giving scientists, mathematicians, and engineers free access to our frontier models—starting with 10,000 researchers and expanding to 100,000 through 2027.

ChatGPT for Academic Researchers is built to accelerate discovery across disciplines.

[William Ammerman @wammerman]

@satyanadella What stands out isn’t the app—it’s the architecture. Every interaction strengthens the organization’s memory rather than disappearing into another chat window. That’s where enterprise AI becomes organizational intelligence.

[William Ammerman @wammerman]

@tomzhu_nz @elonmusk An amazing success story

[William Ammerman @wammerman]

@SpaceX @elonmusk @NRO_gov @USSF_SSC Spectacular

[William Ammerman @wammerman]

@Eman536859 @Mollybernn …and getting better all the time.

[William Ammerman @wammerman]

“The more humanlike a technology becomes, the more we begin to develop emotional attachments to that technology.”
-The Invisible Brand

[William Ammerman @wammerman]

“We will soon lose our ability to discern whether we are programming the machines or they are programming us.”
-The Invisible Brand

[William Ammerman @wammerman]

“We’ve gone from delivering the same message to everyone at the same time through mass communication, to technology that can deliver different messages to every individual, on demand, through mass customization.”
-The Invisible Brand

[William Ammerman @wammerman]

“We have begun a conversation with machines that will last for the rest of our lives—that will be remembered by those machines long after our own fragile memories have failed us.”
-The Invisible Brand

[William Ammerman @wammerman]

@charliebcurran Brilliant! (with fruit)

[William Ammerman @wammerman]

On AI: “We have arranged elemental sand and lightning so we can talk to it—and it talks back.”

[William Ammerman @wammerman]

Seven years ago I published The Invisible Brand. The book explained how AI algorithms were invisibly reshaping marketing and society.

Let me know whether you think this short explainer video about the book still holds up.