OPTSM | Make Life Smarter

OPTSM helps organisations upgrade their performance through smarter processes and behaviour.

We unlock productivity, revenue and growth.

[Sonja Nisson @SonjaNisson]

The hardest post I've ever written. On grief, hope and perhaps a little bit of clarity: https://t.co/w87iDK1tSF. Thank you for the encouragement, @sjtanton

[OPTSM | Make Life Smarter @optsm_uk]

This. Every day.

And can I add to it the new epidemic of (obviously templated) personal messages on LinkedIn that haven’t even bothered to check who you are or what you do.

[OPTSM | Make Life Smarter @optsm_uk]

@TwitterDev Hi - submitted an App for review ages ago and have heard nothing. Pretty sure I may have got it wrong, just want to display tweets on my website. Can you either approve it or not so I can move on? Thanks

[McKinsey Growth, Marketing & Sales @McK_Growth_MnS]

"It’s important to always think and talk in terms not just of personalization, but personalization at scale." @McKinsey 's Kai Vollhardt https://t.co/JG9XfNFyjC

[OPTSM | Make Life Smarter @optsm_uk]

30 Types of Sales Trigger Events and How to Track Them https://t.co/C78dptcSdY via @HubSpot @emmajs24

[SmartInsights @SmartInsights]

Are you tapping into Customer Psychology for your marketing?
Kahneman popularised System 1 and System 2 decision-making in his book, "thinking fast and slow - how can marketers use this Scientific theory in their marketing? Read more by @robert_a_jones > https://t.co/CQyDJij229

[OPTSM | Make Life Smarter @optsm_uk]

The biggest enemy of your marketing efforts - the internal judges who don’t understand why it needs to be this way...

A stakeholder through the heart https://t.co/Uc89U02FnW via @velocitytweets

[David Meerman Scott @dmscott]

The New Rules of Selling! https://t.co/YFyfi3Qnti #MSInspire

[OPTSM | Make Life Smarter @optsm_uk]

Problems with Predictable Revenue: Why It's Not a Solution for Every Sales Team https://t.co/xijmxgRGqG

[Alex Osterwalder🇨🇭 @AlexOsterwalder]

“Good ideas don’t come from management meetings.”

— unnamed CEO

[House of Winsor @house_of_winsor]

RT @StartGrowthHack: The Chief #Marketing Officer evolution: his/her new role is to drive growth with a revenue-centric vision. #CMO

[OPTSM | Make Life Smarter @optsm_uk]

The secret to making it in the digital sales world: The human touch https://t.co/JvPrD3LL3n via @McKinsey

The majority of customers want human and digital interactions. Their specific preference at any given time is primarily correlated with the stage of the buying journey.

[Strategyzer @strategyzer]

Learn To Boost Alignment In Cross-Functional Teams On Innovation Projects https://t.co/f1SiEHNrKT

[Alex Osterwalder🇨🇭 @AlexOsterwalder]

... a continuous source of inspiration & great quotes: @AdamMGrant (for me just a recent discovery 🙂)

[Greg Mischio @gregmischio]

Great insights from John Jantsch of Duct Tape Marketing on the customer journey. Thanks John! @ducttape https://t.co/ukKFIc96i2