Why you should listen to this idiot:
I had a 7 figure hospitality business pre covid where I would light cocktails on fire and cook them underwater. I am ugly so I had to do this to get attention.
I lost everything during Covid, and went from Amazon warehouse (best/only job I've ever had) to 7 figures liquid in a little under 5 years (surviving the Tate forex program, Singaporean ponzi schemes, Blockfi, and Celsius thanks to @bowtiedbull).
I was a top 10 high ticket closer for Coaching Sales (record was 47.5k closed in 24 hours), taught sales/response handling at Client Ascension, probably paid everyone on money twitter for advice at this point @CoachPauI@LogFitz6@alexfeinberg@KdotUntamed@blackhatwizardd@thedulab (who started me in HTS) etc.
I have an outreach agency with my wife, MirraPonte, and I am director of gtm strategy at a healthcare marketing and consulting firm, Manos Health, and we've driven over 105 Million in revenue working with series B funded startups, local clinics, and enterprise clients. Over my career about 145 Million generated.
We've done lectures for Yale and Hopkins, and here's our magnum opus on gtm for healthcare.
If you need help with lead generation reach out. There is very little that I haven't seen and done.
Receipts for everything linked below:
How To Scale Outsourced Cold Calling and Why MOST fail
I had someone comment on my video yesterday: "Can an outsourced caller get the product well enough to sell it?"
And that's the issue right there.
People think of their callers as sales people, that have to have deep market knowledge and domain specific credentials, and this makes it impossible for most companies to scale outbound. You will never replace YOU. Or your top salesperson.
The good news is you don't have to.
Instead you want to think of calling as a distribution channel like ads, content, cold email, LinkedIn etc. and MOVE the mechanism from sales to OFFER.
A caller is not a salesperson. They are an offer delivery system that can be personable and handle 90% of objections. You can scale that.
But because most cold calling advice exists for SDRs in markets that approach perfect competition (enterprise software etc), the advice is geared towards making sales better and not making offers that book meetings consistently.
When the offer is good then meetings book like crazy. It's like watching a freak athlete jump over 3 cars. Everyone who has run outbound at scale has seen it.
The trick is to solve that problem to the best of your ability. The more sales elbow breaks you need to book a meeting, the more difficult your life will be.
OFFER is king.
If you need help with this please reach out, and have a great day.
THE Hard Truth of Cold Calling:
Cold calling is (I wish this wasn't the case)
Psychologically painful
Difficult to implement
Low ROI relative to other activities, and difficult to delegate to first world employees.
It's also THE MOST if not ONE of most EFFECTIVE distribution channels.
I did it when I was younger, no way would I do it personally today. There aren't enough hours in the day and I HATE it.
It's better to outsource it than to fight this reality, but everyone TRIES and FAILS to do it themselves.
Every week I talk to 30 business owners who tell me "I don't want to do it, and my team doesn't do it."
Don't be a hero trying to do it yourself or getting your team to do it.
Business owners will outsource everything, get their apartment cleaned twice a week, have their meals prepared, and have a VA for travel, but still INSIST on doing their own cold calling.
Just decide to WIN and hire someone.
If you need help with it please reach out :)
How To Scale Outsourced Cold Calling and Why MOST fail
I had someone comment on my video yesterday: "Can an outsourced caller get the product well enough to sell it?"
And that's the issue right there.
People think of their callers as sales people, that have to have deep market knowledge and domain specific credentials, and this makes it impossible for most companies to scale outbound. You will never replace YOU. Or your top salesperson.
The good news is you don't have to.
Instead you want to think of calling as a distribution channel like ads, content, cold email, LinkedIn etc. and MOVE the mechanism from sales to OFFER.
A caller is not a salesperson. They are an offer delivery system that can be personable and handle 90% of objections. You can scale that.
But because most cold calling advice exists for SDRs in markets that approach perfect competition (enterprise software etc), the advice is geared towards making sales better and not making offers that book meetings consistently.
When the offer is good then meetings book like crazy. It's like watching a freak athlete jump over 3 cars. Everyone who has run outbound at scale has seen it.
The trick is to solve that problem to the best of your ability. The more sales elbow breaks you need to book a meeting, the more difficult your life will be.
OFFER is king.
If you need help with this please reach out, and have a great day.
How We Sell AI Via Cold Calling in Q4 2026-2027 - 5 Major Changes
Somewhere between 50-100% of what we sell is AI or AI adjacent now (is every offer AI?)
1) Sell as a productized deliverable even when the actual goal is consulting. Find the trojan horse offer that gets you in the door, and then walk them through a diagnostic that shows them all the other areas the revenue is "leaking" on the backend.
2) Use words like workflow/automation especially for industries where they fear being replaced. We used to do this for healthcare campaigns only but we're finding it's just becoming an existential fear everyone has.
3) Using an actual human to cold call is a great way to sell AI because unlike cold email or LinkedIn, it's a real human. There is a lot of anti ai sentiment by people who ai extensively especially boomers + gen x (We call them the "Anti AI AI Club")
4) The biggest fear with AI is implementation issues/lack of ROI. If you guarantee the ROI + have a turnkey onboarding your life will get 10x easier
5) Leverage the lower gross margin inherent in these offers to have more risk free trials (this is another advantage the productized deliverable offers have over the consulting ones)
AI is one of the easiest things to sell, but it's a lot tougher than it was in 2025 (you could just be an expert), or start of 2026 (you could just be a consultant). Now it's selling a wraparound process that either empowers the owner directly (SMBs), or cuts costs across the whole organization (Enterprise).
If you need help with this, please reach out :)
When we're writing scripts to sell AI for example we're writing for people who use AI but don't really like it.
Status is the same way. You use it, but don't really like it.
It's pretty rare for someone to like every skill necessary to have strong, healthy, mutually beneficial relationships:
1) Cold calling
2) Small talk
3) Status "games"
4) Follow up
5) Eliminating neediness (especially when you are actually needy lol)
You just learn to use it, and as a part of the process, you learn to make peace with human nature.
Human nature is like riding a wave, if you stop judging it and learn to work with it, everything becomes easier.
If you keep trying to mold it to be what you want it to be, you'll keep crashing out.
That's why sales is an easy job that almost nobody can do. It requires a certain amount of PEACE with the way things are, the way people are.
Maybe the Neanderthals didn't play status games. That's why we beat them. Who knows?
You have to play the hand you're dealt.
🤡: status games are dumb. just be real!
^ it’s a psyop to lower your status and put themselves in the high status position.
status is unavoidable. even when you think status games aren’t happening, they are. why?
because it’s HUMAN. hundreds of thousands of years of social hierarchy and evolution don’t disappear just because modern life has convinced you you’re above it.
modern life insulates us from direct contact with others to a degree never before seen in history, reinforcing the serenity mask. it’s all a DEFENSE.
Relationships are underpinned by Status.
@RamboVanHalen I liked that short story about the dog and if you haven't read Eloise at Condé Nast it's a masterpiece (my best friend was the gq "hot guy"). But yeah everything else terrible