olivier rondet

De meilleures idées, plus vite.
co-fondateur de le brand studio

[olivier rondet @orondet]

❤️ 👊

[William Gibson @GreatDismal]

I’m not going to be answering many questions here, about Apple TV’s adaptation of Neuromancer. I’ll have to be answering too many elsewhere, and doing my part on the production. So I thought I’d try to describe that, my part.

[Tom Goodwin @tomfgoodwin]

You can't growth hack or performance market yourself to an enduring brand.

Something few in that side of marketing realize.

It's not marketing, it's just optimization of dials.

[olivier rondet @orondet]

"Still think you can find out what we do? Give it your best shot. Read our Mission Statement, Goals Statement, Vision Statement, Issues Statement, and Statement of Values Statement. Download our reports. Subscribe to our newsletters."

https://t.co/zMDtoPb8u5

[faris @faris]

Nice one @LiquidDeath ;)

"Yes, this is real. You can really go to eBay and bid to run your brand’s ad on half a million Liquid Death cases across our biggest retailers nationwide."

https://t.co/GoGLM1IA8e

[olivier rondet @orondet]

"Like many Gen Zers, both Schwartz and Zoub laud the virtue of transparency, then evade like mad when you try to pin them down on how much money they’re making"

https://t.co/iXvH3rafDa

[olivier rondet @orondet]

'Our lives are meant not to be optimized through a screen, but to be lived- in all of our messy, tree-climbing, night-swimming, adventuresome glory. We are all better versions of ourselves when we are not scrolling.'

https://t.co/iDZhTj4Jyp

[olivier rondet @orondet]

"It's silly, no?
When a rocket ship explodes and everybody still wants to fly"

[rob @robistyping]

Strategist: We need to subvert category conventions to maximise cut through in a crowded market where attention is at an all time how

Creative: So do something that feels different so people notice it?

Strategist: Correct.

[olivier rondet @orondet]

"The signs changed, evolving one step at a time over the years, but the sameness stayed the same. Homogeneity might be an unavoidable consequence of algorithmic globalisation. The sameness has a way of compounding."

[skelly @skellytv2]

#jungleimafraid

[Thomas Mitchells @IAmTomMitchells]

I spent far too much time on this.

Jungle is massive.

[olivier rondet @orondet]

"cant' accept d'n'b, we need jungle" - my favorite one so far i'm afraid

[Bren @megabren]

@nathanfiler @amolrajan Dillinja - Grimey (University Challenge Aberdeen Remix ft. @amolrajan)

[James Boodt @JDBoodt]

“So the client wants us to raise awareness and sales - no budget yet, but if they like the idea they’ve said they’ll find the money. Can you get a script over to me by EOP?”

[olivier rondet @orondet]

"When I reflect on Myprotein, I really see how important the brand was at every level of the business"

[Oliver Cookson @olivercookson]

How to establish brand identity.

Lessons from a 9-figure exit and 2 decades of Entrepreneurship at the highest level.

- Thread -

[Andrea @iiiitsandrea]

oh this is good 🍞

[Tom Goodwin @tomfgoodwin]

Imagine spending $4bn to make a car plant in the US, and then calling your car brand "VINFAST"

It's not knockoff sneakers on Amazon, it's a car, think a bit, have some ambition.

[olivier rondet @orondet]

Is Innocent really innocent? We may never know but it's an excellent read

[elroythecat @Elroythecat]

Pro tip from @davedyecom: "Never give the client a handy pocket-sized book stuffed with thousands of free ideas in, they may use them." Long read but well worth the trip: https://t.co/NgvW2nOttf

[olivier rondet @orondet]

@olivercookson send