100 followers on X!!! 🥹❤️
I’m genuinely so excited and grateful. I love that I get to connect with people who share different interests, learn from you all, and just grow together.
100 might not seem like much, but it means a lot to me.
Thank you for being here🥹❤️
One of the most important parts of marketing you must learn is positioning.
You can have great ideas, but if you are positioned poorly, you will always stay stuck in the crowd.
SMM TIP 101
Your audience is not everybody
You do not need everybody to buy from you.
You need the people who actually need what you offer. Understand their problems, interests and questions, then create content that speaks to them.
Who exactly are you trying to reach?
SMM TIP 101
Stop posting only product pictures
Your customers can already see what you sell.
Show them how to use it, the problem it solves and why it might be right for them.
Give people a reason to care about the product.
#SMM
My social media manager friend who stays in Singapore just closed a client for 2027 , she shared her invoice with me .. guess how much she charged this client $18,000 for 6 months.. that’s $3000 per month
she’s only managing his LinkedIn and Substack .. I asked how she’s doing it o so we hopped on a call and she shared her screen
From her onboarding process she didn’t present herself as a social media manager, she introduces herself as an executive brand strategist .. the client fills the first form , during the discovery call she presents her proposal and her scope of work using a very beautiful and well structured slide , she divides everything into phases(this is what happens in phase 1, phase 2 etc )she also gives her clients a bonus of building their email list .. her offer is 1000x structured and better than mine
One thing I learnt from her this morning is that for you to close premium clients , you have to look premium yourself
The same work she’s doing is what a social media manager who’s been paid 100k does .. hers is even easier cos she only works 3times per week, she just packaged her own better
I was hired as a content marketing strategist for a clothing brand on Tiktok and IG.
And in 1 week we have reached 8k people through organic content.
The following week, one of our content went viral and brought in enquiries and pick up delivery because we tried educational content.
"Pair this with this if you're going for a ___"
"This vs This."
"Perfect check tops for 9-5 women"
I go on and on but you're paying me to do so.
As a social media manager for beauty , health and wellness brands
I spend half of the day surfing beauty & health wellness trends, designing on canva
SMM TIP 101
Stop posting only product pictures
Your customers can already see what you sell.
Show them how to use it, the problem it solves and why it might be right for them.
Give people a reason to care about the product.
#SMM
SMM 101 Day 2:Every post needs a purpose
Before you create a post, ask yourself: what should this content do?
Educate, build trust, start a conversation or encourage a sale.
Do not post just to fill your calendar.
Save this before planning your next post.