Oscar Nelson

CEO at Musqot Marketing Technology

[Oscar Nelson @oscarnelson10]

#BusinessGPS from @ProofAnalytics is LIVE 👍

[Oscar Nelson @oscarnelson10]

Tomorrow (Thu 23rd April), Proof Analytics and Supermetrics webinar on ”How to optimize your data feed and modeling for higher Marketing #ROI 👍 https://t.co/80BwfrFPhP

[Oscar Nelson @oscarnelson10]

@markstouse Creme Brulée crust/custard ratio is one of the most delicate kitchen balance acts! I am also a fan of massive crust layers, but I don’t think I have managed better than 30/70 (35/65 tops), gotta up my game immediately :-)

[Oscar Nelson @oscarnelson10]

Daniel Wellington, an incredibly fast-growing company, ramps up Automated MMM with @ProofAnalytics

[Andreas Thern Källroos @AndreasKallroos]

We at Proof Analytics are excited to support Daniel Wellington on their journey to become the world-leading accessory brand!

Proof bridges the ROI gap between #CMOs and #CFOs, delivering cause-and-effect analytics that show the business impact and financ…https://t.co/3n3PHvWjCm

[Oscar Nelson @oscarnelson10]

⁦Proof CEO, ⁦@markstouse⁩ , on the global list of Comms & Martech’s 25 most influential people!
⁦@ProofAnalytics⁩ ⁦@MusqotTweet⁩ ⁦@salesforce⁩ https://t.co/NHTUQRHVjd

[Oscar Nelson @oscarnelson10]

Inspiring Marketing Analytics views from @shellkillebrew at @PwC New Ventures!
@ProofAnalytics @MusqotTweet

[Oscar Nelson @oscarnelson10]

@PRWeekUS picks up one of 2019’s last M&A announcements: @ProofAnalytics acquisition of @MusqotTweet - a combination of MPM and Automated MMM that enables Marketing Optimization on a whole new level, built and delivered on the @salesforce platform 👍

[PRWeekUS @PRWeekUS]

.@ProofAnalytics has acquired #marketing performance management tool Musqot Marketing Technology AB.
https://t.co/c1vZIveSVM

[Oscar Nelson @oscarnelson10]

@B2Bsalesandmkg @ProofAnalytics @MusqotTweet @markstouse Thanks @B2Bsalesandmkg - looking so much forward to working together 👍

[Oscar Nelson @oscarnelson10]

BIG announcement: ⁦@MusqotTweet⁩ acquired by ⁦@ProofAnalytics⁩ , our joint company will deliver true MPM and Marketing ROI analytics end-to-end, taking Marketing Optimization to a whole new level 👍. ⁦@salesforce⁩ ⁦@appexchange⁩ https://t.co/oM5wfx8gQD

[Oscar Nelson @oscarnelson10]

Great summary of the benefits of MPM + Marketing Analytics cross breeding, from @AnnaBrannberg at @MusqotTweet

[Oscar Nelson @oscarnelson10]

"Why a Marketing Finance Solution is Key for Marketing Analytics" https://t.co/HgS9ocsu6u by @AnnaBrannberg on @LinkedIn

[Oscar Nelson @oscarnelson10]

Martech Rountable at ⁦@CMO_GDS⁩ Great discussions with great brands today, here are my takeaways from ⁦@MusqotTweet⁩ discussions with⁩ ⁦@salesforce⁩ Trailblazer customers ⁦⁦@Philips⁩ and ⁦@Ticketmaster⁩ https://t.co/vK06sXwEcO

[Oscar Nelson @oscarnelson10]

My reflection on Summit Challenges at CMO Insight Europe! ⁦@MusqotTweet⁩ ⁦ https://t.co/TtxMW49sFC

[Oscar Nelson @oscarnelson10]

Great summary from ⁦@markstouse⁩ about how MPM and Automated Marketing Mix Modelling fuel each other, and how that helps Marketing- and Finance leaders work better together! ⁦@ProofAnalytics⁩ ⁦@MusqotTweet⁩ https://t.co/ryixQH3X1S

[Oscar Nelson @oscarnelson10]

Marketing-mix-modelling and Performance Management event, with ⁦@MusqotTweet⁩ and ⁦@ProofAnalytics⁩, hosted by SCCI in Bangalore. So much marketing innovation is happening in India right now 👍 https://t.co/DLkE3EuwSy

[Oscar Nelson @oscarnelson10]

@markstouse @chiefmartec True @markstouse. Centralization of some aspects, to guide overall strategic direction of programs/investments for example, is a prerequisite for large decentralized marketing functions to operate and execute in a harmonized way 👍. @MusqotTweet @ProofAnalytics @salesforce

[Oscar Nelson @oscarnelson10]

Clear marketing org trend that I agree with 100%, based on what we see in most of @MusqotTweet ’s MPM cases now: Enterprises are centralizing ops and tech, to support local decision making and investment mgmt!

[Scott Brinker @chiefmartec]

The (near) future of marketing is decentralized https://t.co/znd6U75WLs #MarTech

[Oscar Nelson @oscarnelson10]

Coming up, Salesforce Consumer Products Cloud... featuring ⁦@MusqotTweet⁩ ⁦@appexchange⁩ https://t.co/GtkAoLY1Qa

[Oscar Nelson @oscarnelson10]

⁦@markstouse⁩ puts the alliance between ⁦@MusqotTweet⁩ and ⁦@ProofAnalytics⁩ into very condenced words: together our two companies enables marketing leaders to go from marketing cash-out to business performance cash-in https://t.co/VTMsHdw1VD

[Oscar Nelson @oscarnelson10]

@kaimakela @FluidoTweets That’s quite a few A-players lined up there... Great going @kaimakela 👍👍👍