One Stone Creative - Podcast Production

Full Service Podcast Production Company
Podcasts have unique needs and unique opportunities
Sharing strategies to help you leverage and grow your podcast

[One Stone Creative - Podcast Production @oscpodcasting]

After two years of decreasing usage, I think we can safely say that hooks are officially out.

A hook, or sizzle clip, is a piece of audio either recorded separately by the host or pulled from the main body of the episode that is played before the main intro.

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[One Stone Creative - Podcast Production @oscpodcasting]

@irisdotfm - Hi there. Hopeing someone is monitoring this account - We have recordings that are stuck in processing and have not received a response from the support email address - how do we contact someone for a resolution to the issue? Thank you.

[One Stone Creative - Podcast Production @oscpodcasting]

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If you want to learn more about what the top 100 business podcasts are doing, visit the link below to access the full report!

https://t.co/ePFiwE17Hy

#podcastingforbusiness #businesspodcasts #podcastediting #podcastresearch #podcastdata

[One Stone Creative - Podcast Production @oscpodcasting]

Let's look at the editing style used by the Top 100 Business Podcasts:

hygiene, minimal, and highly produced. 1/

[One Stone Creative - Podcast Production @oscpodcasting]

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the production costs are too high for the benefit the podcast brings, but when it is possible, it can be a lot of fun and allow everyone involved a lot of creativity while creating high-value assets for a business.

[One Stone Creative - Podcast Production @oscpodcasting]

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Visit the link below to listen to the full episode or read the blog version:

https://t.co/vyeZ4KPUNC

#TheCompanyShow #PodcastingForBusiness #podcastproducer #podcastproduction #podcastagency

[One Stone Creative - Podcast Production @oscpodcasting]

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This is an update of a 2022 episode where I presented eight essential questions to ask—now, I’ve bumped it up to 13 to make sure all the bases are covered and help you make the best decision and avoid the potential headaches of choosing the wrong production company.

[One Stone Creative - Podcast Production @oscpodcasting]

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So, if you want to start a podcast from scratch or if you’re thinking of switching to a service provider that matches your workflow and goals, I highly recommend that you check this out!

[One Stone Creative - Podcast Production @oscpodcasting]

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In this episode of The Company Show, we’re going over things to consider and questions to ask so you can determine if your potential producer can help you create a show that reflects well on your company and achieves important goals.

[One Stone Creative - Podcast Production @oscpodcasting]

Podcasting can be a really pleasant part of your workflow if you’re working with a great producer or company—but first, you need to overcome the hurdle of finding a great match. 1/

[One Stone Creative - Podcast Production @oscpodcasting]

Should you trademark your podcast?

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Check out our latest episode with Erin Ogden, a bona fide trademark and copyright nerd, where she clears out the misconceptions and complexities when it comes to intellectual property in podcasting.

https://t.co/MFjxbufB34

[One Stone Creative - Podcast Production @oscpodcasting]

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If you want to learn more about what the top 100 business podcasts are doing, visit the link below to access the full report!

https://t.co/ePFiwE1Fx6

#podcastingforbusiness #businesspodcasts #podcastresearch #podcastdata

[One Stone Creative - Podcast Production @oscpodcasting]

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It’s a great way to set the tone of a podcast and pique curiosity, but they seem to have fallen out of favor among the Top 100 Business Podcasts.

If I had to guess why, I would say it is the increasing presence of short-form video as a promotional and engagement piece.

[One Stone Creative - Podcast Production @oscpodcasting]

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Most shows create multiple "hook" pieces of content and send them out to the world, meaning there is already a tone set when people hit play.

How about you? Do you still start your episodes with a hook?

[One Stone Creative - Podcast Production @oscpodcasting]

After two years of decreasing usage, I think we can safely say that hooks are officially out.

A hook, or sizzle clip, is a piece of audio either recorded separately by the host or pulled from the main body of the episode that is played before the main intro.

1/