YAAD 🇯🇲✨ Translation "home" in Jamaican patios.
The feeling of YAAD represents a deep emotional bond drawing you back to the island, no matter where you may be. It is a feeling of pride, identity, and a deep love for our culture and heritage.
📸: @oshanehoward
📸💥New Work: Marley 80 Campaign 🇯🇲
80 Uprising is a celebration of legacy, rhythm, and reinvention. This campaign reimagines the essence of Bob Marley through a contemporary lens, blending iconic moments with modern style.
Featuring rising DJs like DJ Rennie and Maadcasso—shaping their own legacies—alongside cultural innovators like Bob Marley’s grandson, King Cruff, this project spotlights the game-changers redefining the future while paying homage to an enduring musical heritage.
The personal brand influencer is dying. Overconsumption isn’t relatable in this economy. Can’t hawk products to people who can’t buy them. It’s more beneficial to have a skill set, expertise, or niche knowledge about something than it is to be a walking empty billboard for brands
Marley 80: Uprising – A Bold Reimagining of Legacy, Rhythm, and Style
King Cruff & Toronto’s next wave of DJs get together to pay homage to late great Bob Marley and celebrate his birthday month
The pressure of how much content we are expected to push out on social media these days is insane. As an independent artist, it isn't sustainable. I'm working on scaling back how much work I put out and how often I do so. I want to create my best, not focus on how much of it.