Osom To Know

Welcome to our podcast - all things building great websites!
🎙️ Amazing people from Tech
📌 Expert insights & industry news
🌐

[Osom To Know @osom_to_know]

What happens when all AI tools start feeling the same? According to Mat Medeiros, we’re heading toward a moment where choice won’t be about “best model” anymore - just “good enough to run my day.”

[Osom To Know @osom_to_know]

Running a business and looking for an SEO expert? Hiring tip from Thomas Kloos: treat the first step as a small paid project (like a mini audit), not a free pitch. It’s the best way to understand how an agency works before committing to a long-term partnership.

[Osom To Know @osom_to_know]

Accessibility isn’t a checklist or a niche requirement. Amanda Mace breaks down how narrow assumptions lead teams to underestimate the real scope, and why we need to talk about it more clearly, more often.

[Osom To Know @osom_to_know]

Cheryl Salazar shares her experience working on technical websites: as products grow and new features are added, websites often turn into information chaos. When users can’t quickly understand what you offer, trust is lost, and they simply don’t use your service.

[Osom To Know @osom_to_know]

Adam Robinson breaks down the reality of the abandoned cart - your hottest lead isn’t someone new, it’s the person who added to cart, got distracted closed the laptop, and forgot.

Reach out - email, SMS, whatever. That’s where the conversions happen.

[Osom To Know @osom_to_know]

Asked about the future of website development, Jakob Trost believes that, from a technical standpoint, WordPress won’t really need “themes” - just curated style variations on the same theme.json and base templates. Themes would become pure design work, where authors don’t even need to write code.

[Osom To Know @osom_to_know]

SEO isn’t about “tricks”. At the end of the day, Google just wants one thing: a website people actually browse. Cindy points out it’s not just avoiding pogo sticking, but real engagement: scrolling, clicking buttons, filling forms, interacting with the page. Build that and the rankings follow. 🤓

[Osom To Know @osom_to_know]

Want to build a new product?

John Rush says ideas shouldn’t come from your head, but from real pain - yours or someone else’s. He admits that even his investor-backed, grant-funded, media-hyped projects failed because they were born from imagination, not from a real problem experienced by the customer.

[Osom To Know @osom_to_know]

We were also a media partner of WordCamp Gdynia 2025 🤝 And the content we recorded around the event delivered our best YouTube result: 1,384 views. Thanks for watching ❤️

If you work in the #WordPress ecosystem, follow us for conversations with great people from tech. 🎙️

And today, we wish you all a very #HappyNewYear ! 🎉

[Osom To Know @osom_to_know]

2025 #recap from Osom to Know podcast🎙️

9 episodes recorded. 3,281 YouTube views.
Listeners tuned in from 50 countries.

Huge thanks to our guests for sharing their time, and to everyone listening, watching, and sharing. 🫶

[Osom To Know @osom_to_know]

🎓 Guests we learned from (3/3)

👉 Greg Zakowicz - a digital marketing consultant and email marketing SME on email marketing and automation. @WhatsGregDoing

👉Max Matłoka - last year @WordCampPolska at Gdynia co-organizer; WP speaker on honeypot security tests.

👉 Robert Windisch - creator of MultilingualPress from @syde_gmbh on building a product

[Osom To Know @osom_to_know]

In the age of AI, pumping out content or installing an SEO plugin won’t make you rank. 📈 Joost de Valk points out that you need to put in the work: offer the right info at the right time, be genuinely helpful and answer your visitors’ real questions.

[Osom To Know @osom_to_know]

Is WordPress really “insecure”? Max Matloka explains that security isn’t just about WP core - it also depends on the server, platform and plugins.

Most issues come from bad custom builds, not WordPress. And with an experienced dev, you get a stable, scalable and secure website. ✨

[Osom To Know @osom_to_know]

How do tokens work in payment platforms? 💳
Web Griebel explains it with a coat-check analogy: the system replaces sensitive payment data with a token that represents it. Merchants exchange the token -never the actual payment details - making the process far more secure. 🔐

[Osom To Know @osom_to_know]

@andrewhoyer @jeffr0 @jdevalk @natmiletic @photomatt @briancoords @arniepalmer @vovafeldman @PineDigitalCo @courtneyr_dev @remkusdevries @KatieKeithBarn2 More great WordPress podcast episodes in 2026 and more time with the community. We’re especially excited for WordCamp Europe in Poland for the first time! 🇵🇱🎙️

[Osom To Know @osom_to_know]

Agencies don’t always have to compete - they can partner up. 🤝 Roslyn Lavery explains that partnerships work best when agencies know their niche. By focusing on core strengths - especially in demanding enterprise projects - they can collaborate, and offer clients a more complete service. 🏅

[Osom To Know @osom_to_know]

Multisite is a smart solution for multilingual #WordPress sites. 🌏 Robert Windish reveals that even at events such as WordCamp, people are still discovering the potential of this tool. Therefore, he believes that promoting it within the community still has huge potential. 🙌