outsideoutside @outside_co - Twitter Profile

We’ve had over 4000 downloads of our Meta resources in 2026 and we’ve put them all in one place for you to access. The Meta Vault is a free, ungated collection of our best Meta resources - 8 guides, playbooks, and frameworks that represent everything we know about winning on Meta in 2026. It covers the full picture: why the algorithm changed, what it means for creative strategy, and the exact systems that high-performing DTC brands are running right now. Meta's algorithm changed everything in October 2025. Targeting precision is no longer the performance lever. Creative is. The brands pulling away from the pack right now aren't just producing more ads - they're running a system. Persona-driven, research-backed, and built to feed the algorithm exactly what it needs to find new audiences at scale. Every resource in this vault exists to help you build that system. We recommend working through these in order. Each one builds on the last - from understanding what's changed, to diagnosing the problem, to building the system, to scaling it. Retweet this post and comment “meta vault” and we’ll send it your way.

oliverwhudson's tweet photo. We’ve had over 4000 downloads of our Meta resources in 2026 and we’ve put them all in one place for you to access.

The Meta Vault is a free, ungated collection of our best Meta resources - 8 guides, playbooks, and frameworks that represent everything we know about winning on Meta in 2026.

It covers the full picture: why the algorithm changed, what it means for creative strategy, and the exact systems that high-performing DTC brands are running right now.

Meta's algorithm changed everything in October 2025. Targeting precision is no longer the performance lever. Creative is. The brands pulling away from the pack right now aren't just producing more ads - they're running a system. Persona-driven, research-backed, and built to feed the algorithm exactly what it needs to find new audiences at scale.

Every resource in this vault exists to help you build that system.

We recommend working through these in order. Each one builds on the last - from understanding what's changed, to diagnosing the problem, to building the system, to scaling it.

Retweet this post and comment “meta vault” and we’ll send it your way.

171

104

105

88

10K

outsideoutside @outside_co

2 months ago

@Bhumimov This brand consistently puts out great motion. Still don't really understand the product I'm too focused on the designs. Claude is another one with super simple videos I enjoy.

0

64

outsideoutside @outside_co

2 months ago

Sad news about Sora but VEO 3.1 is better in my opinion, audio is way cleaner

0

30

outsideoutside @outside_co

6 months ago

@jamesyeung18 Midjourney is great for exploration and fast prompting a lot of images and Nano Banana is more for refining them and making them way more realistic

1

0

66