Paul

Short-form video enjoyer. Marketer. Views are my own.

[Paul @pabloarto]

In the meantime let's all go the the Winchester, get a nice cold pint and wait for all this to blow over. #AdWords

[Poolsuite @Poolsuite]

RIP "POOLSIDE FM" 🌹

Please consider yourselves cordially invited to the Poolsuite.

https://t.co/RjZ9lNzQqQ

[Paul @pabloarto]

Asking for a friend.

[Paul @pabloarto]

@NateSmoyer Live in my Withings hybrid for daily step tracking and health monitoring. Looks stylish and battery lasts weeks so don't need to think about it. Then switch to a Garmin for proper workouts and golf.

[Guinness Men's Six Nations @SixNationsRugby]

I hope they don't expect me to write any more tweets tonight because I'm speechless - Admin

[dan barker @danbarker]

With Thorntons closing all 61 stores, being able to generate demand online is hugely important.

As you can see from this chart of Google searches for their brand name (text search), basically over the last 18 months Hotel Chocolat have 'eaten them alive' online.

[Paul @pabloarto]

@SamuelBrealey Great thread Sam. Totally agree that a shorter brief allows creatives to flex a bit into the requirements. Getting it down to the essentials is the hard part.

[Paul @pabloarto]

@scottygb Started rewatching bodyguard and now obviously have to watch all of it. Episode 5 and been drinking the whole time.

[Paul @pabloarto]

@AntPHenderson @SamuelBrealey Using this.

[Shann @LeShann]

No, Share of Search is not a replacement for (the broken, hard to measure, and probably dying) Share of Voice.

One measures input, the other outcome. And even share of search has its own issues.

They are complementary metrics, but not interchangeable.

[Paul @pabloarto]

Outstanding.

[🇺🇦 David Griner 🇺🇦 @griner]

Good morning to this fencing ad and this fencing ad only.

[Paul @pabloarto]

@PepperellEddie @dylan_dethier Top bants.

[Paul @pabloarto]

Required reading.

Digital ads can work wonders for businesses, but not when race-to-the-bottom mindsets of lowering CPM is the driving force. Pay more for better inventory and reap the rewards.

@acfou

https://t.co/MqdXq7ghYU

[Paul @pabloarto]

@edjenx @yo_soy_david_h @SquidgeRugby potential for another deep dive.

[Paul @pabloarto]

@james_clapham Cant wait to see your documentary on Disney+ in 20 years.

[Paul @pabloarto]

If this is a change in strategy at Umbro to start getting into more sports as a UK based company, I'm all for it, but they'll need to be in it for the long run.

[Paul @pabloarto]

I don't understand Umbro signing to be the England Rugby kit sponsor. If you go on Umbro's UK website, the only mention of rugby is the announcement for the sponsorship.

It's even weirder when you look at their past advertising (which is fantastic).

[Paul @pabloarto]

There isn't a single rugby based product for sale on the website.

[Paul @pabloarto]

@Dr_Draper This looks like a course that's been made up to match search trends.

[Paul @pabloarto]

Genius.

[dave trott @davetrott]

How do you reach 17 million people with a commercial that cost just $5k and ran once? https://t.co/kM55uy7rnd

[richard huntington @adliterate]

Classic. Client & agency have line that works and is wearing in. So much so that people remember, recite and act on it. Client and agency get bored with line and insist on brand new line despite the efficacy of the existing line. People get totally confused and message fails.