Can #genAI-created ads outperform human-designed #ads? New research suggests: yes, but not always
I discuss surprising findings on #generativeAI in advertising in this episode of Our Curious Amalgam by the American Bar Association Antitrust Section
https://t.co/TtqnQASKFl
Thanks to @eric_seufert for hosting @vtodri and me on his podcast. We discussed our new paper on using generative AI for testing display ad effectiveness where we found that GenAI-created ad creatives outperform those crafted by humans? Link to the paper below
https://t.co/k8mB3loEcs
1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri and @padamopoulos ) looks into this.
The Digital Economy Workshop 2026 is now accepting submissions.
We hope to see you in Athens!
https://t.co/dD2VPQ4aCh
The workshop aims to bring together researchers from economics, information systems, marketing, strategy, and related fields.
@seanjtaylor@xamat I remember some such attempts from a RecSys doctoral consortium (e.g., https://t.co/jLxVUOQQCw) I think @xamat had stopped by and was generous with his feedback to all then students!
I am extremely honored to be a recipient of the 2021 @INFORMS ISS Gordon Davis Young Scholar Award! Special thanks to my advisors and mentors who have been supporting me all these years and everyone that nominated me! Congratulations to all the other awardees!