Vilma Todri

Associate Professor @ Emory University. Interested in technology, online marketing & digital strategy. ex-Googler, NYU alumnus & @Giannis_An34's biggest fan!

[Vilma Todri @vtodri]

I am very delighted and honored to be a recipient of the Inaugural @INFORMS ISS Gordon B. Davis Young Scholar Award for "demonstrating competence in pursuing and executing quality IS research that makes meaningful intellectual contribution to the IS discipline."

[Ethan Mollick @emollick]

There are many great AI researchers at universities, but they pay a VERY steep price to be able to stay in academia and publish openly: “The top 1% of publishing industry scientists now earn $1.5 million more annually than comparable academics, a fivefold increase since 2001”

[Siim Land @siimland]

Fitter people are more resilient to stress

Those with below-average fitness had ~8.7× higher odds of escalating to high anxiety after stress exposure.

https://t.co/dNbHUrgwlG

[Science Magazine @ScienceMagazine]

When asked to draw a scientist, school-age kids in the United States are increasingly sketching women, according to a study from 2018.

Read more on #WomenInScienceDay: https://t.co/1TZ0pwBtMJ

[Vilma Todri @vtodri]

🎥 YouTube (video): https://t.co/saZCnIvt9K
🎧 Apple Podcasts: https://t.co/9iCUjJKHjM
🎧 Spotify: https://t.co/hzPYXfPhTH
🎧 Direct audio (mp3): https://t.co/cLwrMDcZyq

[Vilma Todri @vtodri]

Can #genAI-created ads outperform human-designed #ads? New research suggests: yes, but not always

I discuss surprising findings on #generativeAI in advertising in this episode of Our Curious Amalgam by the American Bar Association Antitrust Section

https://t.co/TtqnQASKFl

[Vilma Todri @vtodri]

This was a lot of fun—thank you to Kathleen Hu (Cornerstone Research) and Jaclyn Phillips (Proskauer Rose LLP) for the invitation and great discussion!

[Crémieux @cremieuxrecueil]

This result was finally published.

TL;DR: Treating cancer early in the morning seems to substantially beat treating it later in the day.

Just changing patient appointment times is supposedly associated with a ~60% reduction in cancer mortality.

[nxthompson @nxthompson]

A fascinating chart that shows how important social skills really are.
https://t.co/OputYsFVoc?

[Anindya Ghose @aghose]

Thanks to @eric_seufert for hosting @vtodri and me on his podcast. We discussed our new paper on using generative AI for testing display ad effectiveness where we found that GenAI-created ad creatives outperform those crafted by humans? Link to the paper below

https://t.co/k8mB3loEcs

[Anindya Ghose @aghose]

1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri and @padamopoulos ) looks into this.

[Soumitra Shukla @soumitrashukla9]

This is a very cool paper showing social class affects career progression within US academia.

[vittorio @IterIntellectus]

absolutely incredible.

a 9-month-old baby with a fatal genetic disorder was healed with the first-ever personalized gene-editing therapy.
a treatment made for him alone. a therapy of one.

[Vilma Todri @vtodri]

@ChenshuoSun @Mrktng_Science Congratulations Chenshuo! 🎉 👏

[Nicholas Fabiano, MD @NTFabiano]

First born children have higher IQ than their siblings.

🧵1/9

[Deedy @deedydas]

All languages covey information at a similar rate when spoken (39bits/s).

Languages that are spoken faster have less information density per syllable!

One of the coolest results in linguistics.

[Vilma Todri @vtodri]

I am excited to be joining the editorial board of Marketing Science @Mrktng_Science. Looking forward to contributing to the Marketing field in this capacity!

[Anindya Ghose @aghose]

That moment when the author copies of their book arrive! @ravibapna and I have waited 15 months for this day. #THRIVE

[Vilma Todri @vtodri]

@Chanman_ECON I'm very sorry for your loss!