Paigelson Sprinkline

[Paigelson Sprinkline @paigelson]

@hhyoo9989 What a hard balance to strike! You want to be in the forefront of audience minds without over saturating communication and cause them to unsubscribe

[Paigelson Sprinkline @paigelson]

Does your website have a call to action? Separate from reducing friction and optimizing the website experience for seekers, creating more opportunities for seekers to engage is the key to strengthening the relationship!
#psc511b #audience

[Paigelson Sprinkline @paigelson]

@hhyoo9989 Same here! Email subscription is also a natural way to give your joiners exclusive treatment and information to evaluate them to a new level of VIP's

[Paigelson Sprinkline @paigelson]

Even though email is a less public facing tool compared to the website and Facebook page, it carries equal power in member engagement, asking for joiner commitment, and maintaining relationships. Who doesn't like joiners reaching out directly about their needs? #psc511b #audience

[Paigelson Sprinkline @paigelson]

In the absence of paid media, being able to appeal to larger themes of community belonging, human connection, and celebration can make the message itself worthy of amplification. This is an exceptionally profound appeal following the onset of COVID-19 #psc511B #audience

[Paigelson Sprinkline @paigelson]

@MicheleCheek2 Agreed, This is the main focal point for Rohrs's Audience! We aren't just looking for a surface level transaction! Nonprofits want to build a circle of reciprocity that includes giving (donating or volunteering) and meaningful exchanges (values and ideas) with their audiences

[Paigelson Sprinkline @paigelson]

Facebook, compared to all other social media platforms, is the most enduring & widely used channel (Pew Research Center, 2021). Consolidating strategy & management into Facebook is perfect for all volunteer-based nonprofits who have limited time and resources! #pcs511b #Audience

[Paigelson Sprinkline @paigelson]

#SharkWeek2021 is making it very hard to get #psc511b FINished. Who's with me🤣🦈

[Makayla Hunter @Mkhunter97]

Your audience provides the foundation for an organization. Yet, it makes little difference if the audience is not being interactive!

#PSC511B #Audience

[Paigelson Sprinkline @paigelson]

Jeffrey Rohrs's Audience repackages and repurposes social media from a purely personal content into a tool for nonprofits to maximize communication and to strengthen relationships among virtual communities 🤝 #psc511B #audience

[Paigelson Sprinkline @paigelson]

@David97361435 @David97361435 and @Mkhunter97 did you discover any instances in your nonprofit organizations where communication flow can use some extra TLC?

[Paigelson Sprinkline @paigelson]

@David97361435 @Mkhunter97 this is perfect! I reminded that ALL media serves as interaction points for seekers! After looking over GMCPD's website, I realized we need more opportunities like board interest forms, email subscription buttons, and interactive videos/photos to attract seekers!

[Paigelson Sprinkline @paigelson]

Nonprofits, big or small, are all curators of content! Be sure that your social media strategy considers your nonprofit's role to provide consistent, transparent, and mission driven content! #psc511b #strategy

[Paigelson Sprinkline @paigelson]

You may not have a multimillion dollar budget tiny nonprofits but you have fans! Position some of your biggest supporters as brand ambassadors to increase your media traffic. This concept aligns with the creativity and grassroots efforts that we already use! #psc511B #Strategy

[Paigelson Sprinkline @paigelson]

@MicheleCheek2 I think one contributing success was the way PP framed their message. All of their communication teams highlighted defunding as a threat to healthcare and access issues instead of attacks on political and religious views. That 100+ years of experience shining through! #relatable

[Paigelson Sprinkline @paigelson]

@hhyoo9989 Yes🙌 Your comment is a great golden nugget for other nonprofits to follow that is also resource friendly! Nonprofits used to have to be so neutral so as not to jeopardize funding but now is the time to take social positions and let your stakeholders know where you fall!

[Paigelson Sprinkline @paigelson]

Many of the story telling aspects found in @PPFA's #IstandwithPP campaign can be used to further GMCPD's message of inclusion, to nurture existing supporters, and to solidify the support of potential consumers and donors! Time to roll up your sleeves GMCPD!🎦👀#psc511b #strategy

[Paigelson Sprinkline @paigelson]

While on the surface Planned Parenthood and the Greensboro Mayor's for Persons with Disabilities (GMCPD) appear to serve different causes, at their core they both address issues related to ACCESS. #psc511b #strategy

[Paigelson Sprinkline @paigelson]

@PPFA @shortyawards #psc511b #strategy

[Paigelson Sprinkline @paigelson]

Is it any wonder that @PPFA won the @shortyawards for Social Good Award for their #IStandwithPP campaign in 2017? Recipe for success: Implement market tested messages, spread those messages using various tools, launch during hot debates, inspire users to become advocates -repeat.