Ginny Bowen Olson

Career Coach. Resume and LinkedIn Strategist. Adjunct Professor @UNCG for the Masters of Public Affairs program. Blogger at

[Ginny Bowen Olson @g1n015]

@jmelder02 Yes to this! You never know what might capture their attention - what will make them join you or amplify your message!

[Ginny Bowen Olson @g1n015]

@KAFJones Such a great point - it's a game with rules that are hard to identify and that keep shifting!

[Ginny Bowen Olson @g1n015]

@EJuncg @jkrohrs We need an updated version of Audience - pretty please! It's full of evergreen content that I love sharing with my #marketing students at @UNCG

[Ginny Bowen Olson @g1n015]

@EJuncg Yes, ongoing engagement to drive audience loyalty!

[Joy Peace @JoyPeace4110]

I think it’s safe to say that amplifiers are more valuable than ads! When real people share your message, it carries trust and a personal connection that paid media can’t replicate. Storytelling is essential to the success of nonprofits! #PSC511B #Audience

[Ginny Bowen Olson @g1n015]

@KAFJones

[Ginny Bowen Olson @g1n015]

@KAFJones Its team is impressive - and really knows how to engage amplifiers!

[Ginny Bowen Olson @g1n015]

@jmelder02

[Ginny Bowen Olson @g1n015]

@leallen31 Such a great point - trust undergirds everything! Do people believe the brand will keep its promise?

[Ginny Bowen Olson @g1n015]

@Ashley4NPM This graphic really caught my attention! Can't wait to see what you'll post next for class!

[Ginny Bowen Olson @g1n015]

@tcEdDuncg

[Ginny Bowen Olson @g1n015]

@DylanYoung67633 right, content creation is key!

[Ginny Bowen Olson @g1n015]

@DylanYoung67633 yes, they can play multiple roles!

[Ginny Bowen Olson @g1n015]

"Social media can be fleeting but a loyal audience is essential" - right on! Excellent insights from my #nonprofit #marketing students @UNCG

[Ginny Bowen Olson @g1n015]

@KatieWelchUNCG @jkrohrs Yes, it's time to add TikTok into the book

[Ginny Bowen Olson @g1n015]

@Ntp511B26 yes, the content is definitely applicable across industries

[Ginny Bowen Olson @g1n015]

@Ntp511B26 @jkrohrs Another vote for a new edition - pretty please! woot woot!

[Ginny Bowen Olson @g1n015]

@loganuncg Yes, LinkedIn is a great way to recruit staff, connect with board members, find business leaders who control corporate grants and goodwill campaigns, and promote the community impact of your NGO

[Ginny Bowen Olson @g1n015]

@TCaudillUNCG great point @jkrohrs

[Ginny Bowen Olson @g1n015]

@janetalomaja Preach!