Tammy Caudill

[Tammy Caudill @TCaudillUNCG]

@loganuncg I don't know if I agree with him about that in 2014. I think it depends on the audience if they are good at figuring out hoaxes. But AI has certainly changed the game.

[Tammy Caudill @TCaudillUNCG]

@loganuncg Agreed!

[Tammy Caudill @TCaudillUNCG]

@loganuncg Websites are foundational! Traditional media and social media can point to them for additional information and deeper engagement.

[Tammy Caudill @TCaudillUNCG]

@loganuncg Excellent point. Small businesses can be exceptionally good nonprofit partners.

[Tammy Caudill @TCaudillUNCG]

Nonprofits must remain agile, evaluating where target audiences spend time and how they use platforms. A one-size-fits-all approach is no longer effective. Content must be tailored to platform norms, audience expectations, and organizational goals. #psc511b   #Audience

[Tammy Caudill @TCaudillUNCG]

Today, nonprofit marketing has evolved toward a more outcomes-driven model. Success is defined less by the size of a social following and more by the organization’s ability to connect with qualified donors, volunteers, and advocates who take desired actions. #psc511b   #Audience

[Tammy Caudill @TCaudillUNCG]

In Audience, Rohrs also emphasizes the importance of an organization’s primary owned media platform, its website, which he describes as “marketing’s magnetic center.” #psc511b   #Audience

[Tammy Caudill @TCaudillUNCG]

Proprietary audience development is critical. Without direct access to donor contact information, meaningful stewardship becomes nearly impossible. In effect, the relationship remains transactional rather than relational. #psc511b   #Audience

[Tammy Caudill @TCaudillUNCG]

@loganuncg I agree, it also helps identify their readiness level as a donor.

[Tammy Caudill @TCaudillUNCG]

The biggest takeaway from Audience: While methods and channels may change, striving to meet your audience where they are, with the message that resonates with them and inspires them to positively respond to the call to action remains the heart of marketing. #psc511b   #Audience

[Tammy Caudill @TCaudillUNCG]

@Ntp511B26 Social media and technology in general has come a long way in a short time - and we are still in the infant stages of digital communication. I can't wait to see what the next 10 years brings!

[Tammy Caudill @TCaudillUNCG]

@janetalomaja I like that thought and how you said it! "it's about how fast you listen."

[Tammy Caudill @TCaudillUNCG]

@DylanYoung67633 501(c)(3)s are strictly prohibited by IRS under the Johnson Amendment from engaging in political activity. It's affiliated organizations, Planned Parenthood Action Fund, a 501(c)(4), and Planned Parenthood Votes, registered with FEC, conduct those activities on their behalf.

[Tammy Caudill @TCaudillUNCG]

@KatieWelchUNCG It's called "social" media for a reason. Organizations often forget that it is a conversation you are looking to achieve. You want to engage with followers not just be an online billboard. This study was a great example of how engagement can payoff!

[Tammy Caudill @TCaudillUNCG]

@loganuncg That is such a great strategy if you have the capacity to manage it. With limited resources to monitor responses, that can turn into a pr nightmare.

[Tammy Caudill @TCaudillUNCG]

Planned Parenthood Study Insight: Regulation has caught up with digital. Today, a link, a share, or a repost can carry real compliance risk for nonprofits. #psc511b #Strategy

[Tammy Caudill @TCaudillUNCG]

Planned Parenthood Study Insight: The lesson isn’t just “post more.” It’s “post smarter.” Clear goals, intentional timing, and relevance beat volume every time. #psc511b #Strategy

[Tammy Caudill @TCaudillUNCG]

Planned Parenthood Study Insight: But the fundamentals still hit: know your audience, watch mission-relevant news, and post with intention. You don’t need a massive team—just a clear strategy. #psc511b #Strategy

[Tammy Caudill @TCaudillUNCG]

Planned Parenthood Study Insight: Planned Parenthood proved that controversy doesn’t kill engagement—confusion does. Clear values + consistent messaging made their social presence effective, not just loud. #psc511b #Strategy

[Tammy Caudill @TCaudillUNCG]

Planned Parenthood Study Insight: Planned Parenthood didn’t “dabble” in social media in 2012—they went all in. Digital wasn’t a nice-to-have. It was the strategy. And it worked. #psc511b #Strategy