ntp511B26

[ntp511B26 @Ntp511B26]

@janetalomaja Annual reviews of marketing material are a great way to maintain brand consistency and to determine the efficacy of different types of messaging.

[ntp511B26 @Ntp511B26]

@TCaudillUNCG Websites are cheaper than ever and overlooked in a platform focused world.

[ntp511B26 @Ntp511B26]

@loganuncg Agreed, the social media landscape is totally different than it was 5 years ago, let alone 13.

[ntp511B26 @Ntp511B26]

@loganuncg I'm not sure I wholly agree with Rohrs on that point. People are very good at thinking they're too smart to scam, which is often taken advantage of by scammers.

[ntp511B26 @Ntp511B26]

@KhyrinRich05 Agreed, solicited contact information is a very powerful tool for reaching a potential audience.

[ntp511B26 @Ntp511B26]

Rohrs’ work isn’t quite up to date in several areas, but still holds up when discussing the broader strokes.

#psc511b #Audience

[ntp511B26 @Ntp511B26]

“Seekers, amplifiers, and joiners” is an interesting and potentially helpful schema, but can be arbitrary if the delineations between them are too strictly observed.

#psc511b #Audience

[ntp511B26 @Ntp511B26]

I agree with Rohrs that email is still a key part of audience engagement and marketing, even thirteen years later.

#psc511b #Audience

[ntp511B26 @Ntp511B26]

The social media landscape has further calcified into a platform driven economy since writing Audience. A well built and maintained website is still a powerful tool.

#psc511b #Audience

[ntp511B26 @Ntp511B26]

Audience isn’t specifically geared towards non-profits, but still offers potentially valuable insights.

#psc511b #Audience

[ntp511B26 @Ntp511B26]

@KatieWelchUNCG @loganuncg The Komen situation is its own case study in social media strategy. I'm sure entire classes and books could be written about the master stroke that PP's team was able to pull off.

[ntp511B26 @Ntp511B26]

@KatieWelchUNCG Agreed. One source from 2012 places their social media team at having fewer than 10 members. I expect that they have significantly more dedicated to social media analysis and response in 2026.

[ntp511B26 @Ntp511B26]

@KatieWelchUNCG @loganuncg The Action Fund is the most important part of PP's social media messaging and brand strategy. Their work is what allows PP is keep ahead of potentially unfavorable political maneuvers from their detractors across multiple regions.

[ntp511B26 @Ntp511B26]

@loganuncg Agreed, the 2012 Komen incident was a watershed. PP's immediate response focused on fundraising was a defining moment for their social media strategy in the 2010s.

[ntp511B26 @Ntp511B26]

The 501c4 branches of an organization like PP are indispensable for carrying out work that facilitates the core operations of their 501c3.

#psc511b #Strategy

[ntp511B26 @Ntp511B26]

PP’s messaging is still being kept relevant 14 years after the Komen incident, as their detractors just keep teeing up the same sorts of attacks. This has let PP respond with proven winners time and time again.

#psc511b #Strategy

[ntp511B26 @Ntp511B26]

Responsiveness and audience segmentation go hand in hand. Messaging is far easier to keep consistent, but relevant, when targeting within specific groups.

#psc511b #Strategy

[ntp511B26 @Ntp511B26]

The social media landscape has changed dramatically since 2012, where credulous reporters gushed about the dawn of a new age of social interaction.

#psc511b #Strategy

[ntp511B26 @Ntp511B26]

Bad publicity really is good publicity if your whole brand is built on combating bad publicity.

#psc511b #Strategy

[ntp511B26 @Ntp511B26]

https://t.co/LjfNoZ4lJy
#psc511b   #Brand