Logan G

unc-g class x profile!

[Logan G @loganuncg]

@Ntp511B26 I am curious to see how the email marketing landscape changes with AI. I've seen articles about how Google Gemini has made it so marketers have to be even more intentional about their email content in order to be prioritized. Really interesting to read: https://t.co/0u1sW8Guy7

[Logan G @loganuncg]

@KatieWelchUNCG Totally agree. I know the book discusses that joiners should be the "end goal" so to speak, but the amplifiers are the most important in my opinion!

[Logan G @loganuncg]

@TCaudillUNCG I've noticed a big shift in influencer marketing - it's no longer just about how many followers an influencer has, but more about how engaged and niche their audience is. Micro-influencers are on the rise because it is easier for them to connect with followers.

[Logan G @loganuncg]

@DylanYoung67633 I agree. Many of the jobs I've seen recently are looking for some kind of magic all-in-one marketer because they don't understand everything that goes into marketing. Social media management alone is a full time job!

[Logan G @loganuncg]

@KhyrinRich05 Definitely agree! I think people often forget that an audience isn't promised! It's an asset that you have to earn and continue to engage with.

[Logan G @loganuncg]

LinkedIn is a platform that I often overlook for marketing, but the book makes a good point (p. 143) that the professional nature of LinkedIn makes it great for B2B marketing. Nonprofits use similar B2B tactics so this is a very relevant platform to use! #psc511b   #Audience

[Logan G @loganuncg]

Personally, I think that businesses focus so heavily on social media now that website management falls to the wayside. I really agree with Rohrs point on p. 103 that many companies fail to see how significant websites are in reaching proprietary audiences. #psc511b #Audience

[Logan G @loganuncg]

On page 96, Rohrs discusses how marketers are usually pretty good at figuring out hoaxes. Now in 2026, I am curious how much Open AI has impacted marketing misinformation. Very realistic content can be created with a sentence or two as a prompt. #psc511b #Audience

[Logan G @loganuncg]

It is interesting comparing how social media functions now to what was written in the book in 2013/2014. Although amplifiers were relevant then, I don't think anyone could have predicted how much influencer marketing has taken over. #psc511b #Audience

[Logan G @loganuncg]

Defining audience members as seekers, amplifiers and joiners helpful because it gives an organization specific areas for growth within each audience - allowing them to tailor their marketing strategies to each audience rather than using one approach. #psc511b #Audience

[Logan G @loganuncg]

@KhyrinRich05 I am a big fan of including visuals and infographics in any social media post! I think it's really important in order to catch the attention of a casual viewer. #psc511b #Strategy

[Logan G @loganuncg]

@DylanYoung67633 I agree! Of course social media isn't everything in a business, but in today's day and age, it's a pretty key component! #psc511b #strategy

[Logan G @loganuncg]

@KatieWelchUNCG By encouraging their followers to comment on their posts they are not only letting them add to the story, but also improving their engagement to boost their algorithm! #psc511b #Strategy

[Logan G @loganuncg]

@DylanYoung67633 It's great that they are altering their messages based on the audience, it's a smart strategy to reach other demographics! #psc511b #stategy

[Logan G @loganuncg]

@KatieWelchUNCG I think their continued response even in the face of controversy is what makes their brand identity so strong and recognizable! #psc511b #Strategy

[Logan G @loganuncg]

Planned Parenthood has set up different Instagram accounts for the different regions it serves. This is a great way to connect with viewers who follow the accounts that are more relevant to them, while still interacting with the overarching organization. #psc511b #Strategy

[Logan G @loganuncg]

When comparing Planned Parenthood’s socials, there is consistency in messaging, but captions are adjusted to suit each media channel. This helps them reach different audiences by utilizing each platform’s features (like clickable links on Facebook). #psc511b #Strategy

[Logan G @loganuncg]

On their Facebook, Planned Parenthood will ask direct questions that prompts followers to respond. This increases their engagement which makes their content more appealing to Facebook's algorithm. #psc511b #Strategy

[Logan G @loganuncg]

In a time when it would have been very easy for their accounts to go dormant, Planned Parenthood continues to post relevant information and encourage conversations around the topic of reproductive health on their social media. #psc511b #Strategy

[Logan G @loganuncg]

By keeping their content timely, it is more likely that Planned Parenthood's posts will capture the attention of new audiences who may be looking for information on the current topic. #psc511b #Strategy