Our studio has 7 active clients and none of them said:
"We're canceling because AI can do your job."
They're actually encouraging us to use more of it in our process.
So we started using it in visual identities, to bring imagery and add a layer to a brand's world that would otherwise take weeks to art, direct and shoot.
But even that needs an experienced eye to know what fits, what doesn't and how to integrate it without looking generic.
The instinct, the taste, the eye, that's still us.
AI is just here to help expand the brand's visual range.