Paolo Nieddu

Global Head of Creative Strategy Ear to the Ground. Ex Rising Ballers & COPA90. Proud father, massive Gooner and total keeno. All views are my own. Sure.

[Rick Edwards @rickedwards1]

Fuck it, I'm making my own Mary Earps shirt!

#WomensWorldCupFinal

[Vini Jr. @vinijr]

A cada rodada fora de casa uma surpresa desagradável. E foram muitas nessa temporada. Desejos de morte, boneco enforcado, muitos gritos criminosos... Tudo registrado.

Mas o discurso sempre cai em “casos isolados”, “um torcedor”. Não, não são casos isolados. São episódios contínuos espalhados por várias cidades da Espanha (e até em um programa de televisão).

As provas estão aí no vídeo. Agora pergunto: quantos desses racistas tiveram nomes e fotos expostos em sites? Eu respondo pra facilitar: zero. Nenhum pra contar uma história triste ou pedir aquelas falsas desculpas públicas.

O que falta para criminalizarem essas pessoas? E punirem esportivamente os clubes? Por que os patrocinadores não cobram a La Liga? As televisões não se incomodam de transmitir essa barbárie a cada fim de semana?

O problema é gravíssimo e comunicados não funcionam mais. Me culpar para justificar atos criminosos também não.

No es fútbol, es inhumano.

[Colin Millar @Millar_Colin]

Gianluca Vialli was unable to watch the drama of the Euro 2020 final penalty shootout. Roberto Mancini gave him regular updates throughout of what was going on.

[Sid Lowe @sidlowe]

My god, this is beautiful. Just brillIant, @Copa90 @ElMengem @HectorBellerin @RealBetis_en

“They Say We're Crazy" | Real Betis | Once In a Lifetime https://t.co/880zHJwqYp via @YouTube

[Paolo Nieddu @paolonieddu]

Oh yes, @ElMengem is BACK!!!

[COPA90 @Copa90]

Football needs different winners.

We sent @Elmengem on a journey to show why every fan should enjoy that feeling of pure ecstasy...at least Once In a Lifetime!

3 Clubs. 3 Stories. 3 Cultures. Once In A Lifetime. This August on COPA90 Stories📽️

04/08 | Episode 1 | Real Betis

[Financial Times @FT]

England victory heralds commercial breakthrough for women’s game https://t.co/cWvLWZoauw

[Art Of @Art_of_Football]

Flat pack instructions of how to score a Russo worldie 💥 Now available online! #Weuros https://t.co/Y3WJfbX85k

[Paolo Nieddu @paolonieddu]

This is the most important thing @IanWright0 has ever said. And he has said some very important things.

[BBC Sport @BBCSport]

"If there is no legacy after this, then what are we doing? Because girls should be able to play." 🗣

Spot on, @IanWright0 ❤️️

#WEURO2022 #BBCEuros #BBCFootball

[UFC @ufc]

Fighting for something bigger than himself ❤️ #UFCLondon

[Troy Hawke @TroyHawke]

👋GREETERS GUILD👋 ‘Welcome to Training Camp!’ @ManCity #troyhawke #greetersguild #justiceforjan

[Adam Millington @AdamGMillington]

“Jonas Eidevall, one of our symbolic men. Good evening Lord Sugar”

Sensational from @robyniocowen

[Campaign @Campaignmag]

🎙 Campaign pod: Brands get #WEURO2022 fever & why adland hates a new govt proposal @henrychappell @pitchlondon @gemma_charles @paolonieddu @ArvindHickman https://t.co/2iXTH4AJGH

[Fair Game @FairGameUK]

On Thursday:
Do fans matter?
Should they have a say?

Tune in for free
@GoldbergRadio chairs with:
@paolonieddu @Copa90
@Dons4Diversity @TheDonsTrust
@GregCampbell15 @CampbellTickel1
@FanExperienceCo
@kevinhunterday @POF_POD

Register here 👇👇
https://t.co/zrp3qNguk4

[COPA90 @Copa90]

Girls don’t like football. We love it. ⚽️❤️

The biggest tournament in women’s football history is almost here. 🏆

Tune in, get involved, be inspired.

In collaboration with @SportsDirectUK. #FootballWeLoveIt

[Tim Stillman ⭐️⭐️ @timstillman_]

Was delighted to be part of the project to update the wrap around the Emirates Stadium. Delighted to confirm they unquestioningly accepted my suggestion to just have the 2006/07 quadruple winning Arsenal Ladies squad all the way around the stadium 👍

[Adrian Tempany @AdrianTempany]

Champions League Final… A lot of the UK public are now waking up to the reality of the lawlessness going on around the Stade de France last Saturday. The French govt are blaming hordes of ticketless Liverpool fans. The reality is altogether more problematic, for France 1/

[COPA90 @Copa90]

A very happy Eid Mubarak to everyone celebrating around the world.

This is a story of Ramadan, togetherness and football. A celebration for those in the community and an education for those outside it. Together with @EASportsFIFA and @HoussemAouar.

[Borja Iglesias @BorjaIglesias9]

¿Cuándo @RealBetisFem en nuestro Benito Villamarín? @RealBetis 🙄

[Adam Salter 🌟🌟 @Adam_Salter4]

For the record. This is what supporting your Women’s Team looks like. This. This is what should be expected of all of us. Not 1,000 fans. Not 5,000 fans. This. This is what we should aspire to the next time Arsenal Women play at Emirates Stadium. This.

[Paolo Nieddu @paolonieddu]

I support Benfica and Ajax now

[SL Benfica @SLBenfica]

♟♟

Built on history.