Michal Parizek

Product & Growth @superwall. Family 👨‍👩‍👦, sports ⛹️🏊🏻🚴‍♂️🏃🏻‍♂️, coffee ☕️. Author of The Paywall Index.

[Michal Parizek @parezem]

@iamericpereira Thanks for sharing!

Here is the full blog post for anyone interested: https://t.co/oodkGYmMa9

[Michal Parizek @parezem]

@AppGrowthSummit @Superwall Slides here if you want to play along 👇

https://t.co/X7TqPcGguS

[Michal Parizek @parezem]

Back on stage, running my favorite session: Guess the Winner 🏆

This time at @AppGrowthSummit Barcelona 🇪🇸 last week. Real paywall experiments from @Superwall customers, and the audience had to guess which variant won.

Huge thanks to the customers who let me share their tests. No data, no game 🙏

[Jake Mor @jakemor]

🧵 I had an INCREDIBLE time delivering @Superwall's first keynote yesterday. Here is everything you missed (full video + summary) 👇

[Superwall @Superwall]

Growth Session https://t.co/JmdcGFiKFx

[Superwall @Superwall]

📣 Introducing Customer Center 📣

It's just a super duper easy way to handle life's little rough edges when it comes to subscription apps. We all get the common questions:

- How do I change plans?
- Cancel? Get a refund?
- The list goes on...

Handle all of them easily, and it works out of the box.

[RevenueCat @RevenueCat]

Want a front row seat to The Shippies ‘26? 🚢

Join us tomorrow, October 20, for RevenueCat’s awards celebrating outstanding achievement in subscription apps.

From 9:15pm ET, we’re streaming the full red carpet event direct from New York, so you can be the first to know who wins a coveted Golden Shippy 🏆

Register to get the link as soon as we go live → https://t.co/BFWQ4pqN5w

[Nick Godwin @nickgdwn]

We maxed out capacity for tomorrow's @Superwall Growth Sessions during NY App Week...

So we're livestreaming the whole thing 📡

Sign up here: https://t.co/iJz0IxqWGr

[Michal Parizek @parezem]

@inversorfreak @Superwall It’s my favourite one too :) enjoy!

[Michal Parizek @parezem]

@SelfTaughtDev__ @adriamatz @Superwall @AppGrowthSummit @nickgdwn I am not sure if it was recorded - was it @LouisTanguay?

But the slides are here if you want to check them: https://t.co/X7TqPcGOkq

[Michal Parizek @parezem]

@adriamatz @Superwall @AppGrowthSummit @nickgdwn Thanks! 🫶

[Michal Parizek @parezem]

@adriamatz Yes, I am also witnessing that Apple has recently become a lot more strict about that 3.1.2(c) guideline.

Thanks @adriamatz - happy you liked my session! 🙌

[Michal Parizek @parezem]

@OriolGarciaGo @benhatch44 @Superwall Oh nice! 😅 Thanks! 🙏

[Michal Parizek @parezem]

@adriamatz Full slides here for anyone interested: https://t.co/X7TqPcGguS

[Michal Parizek @parezem]

@adriamatz I’ve reacted in the other thread:

[Michal Parizek @parezem]

As @nickgdwn said, the “Design your trial” layout/tactic has been approved countless times.

Saying that, I agree that this particular example is a bit unfortunate as it promotes the “Free” way too much. The trial lenght should be at the first line.

I should have flagged that during my presentation.

Although it definetely plays a role in the impact/results, the more compliant “Design your trial” paywalls also tend to win in similar experiments.

Thanks for bringing it up! 🙌

[Ian @IanIsSoAwesome]

So yeah.. Superwall paywalls can run Doom now.

[Michal Parizek @parezem]

@KevinQuisquater Hey Kevin, I've updated the charts to include that: https://t.co/uXZZR9e2Z9

[Michal Parizek @parezem]

Everyone assumes higher price = lower renewal. I've checked thousands of iOS subscriptions to see if that's actually true. 👀

A few things that stood out:

- $6.99/week renews noticeably better than $7.99, even though they're a dollar apart. And more surprisingly also a lot better than both $4.99 and $5.99
- On monthly plans, cheaper really does mean stickier, that's the one place the "obvious" rule actually held
- In yearly plans, several neighbouring prices land on a very similar Year 1 renewal rate, so bumping the price doesn't always mean losing renewal.

https://t.co/IywetTZDmb

[Michal Parizek @parezem]

Link to the full study: https://t.co/8I27WjldCV

[Michal Parizek @parezem]

Cheaper subscription plans renew better.

But per subscriber, do they earn more? 👀

I pulled renewal data for thousands of Android subs on @Superwall. Weekly, monthly and yearly plans, US and EU.

Then I calculated revenue per 100 paying subscribers for every price.

What I found:

👉 Weekly: $6.99 is the best price on Android. On iOS it was only the runner-up. The cheapest, $2.99, lands mid-pack.
👉 Monthly: $1.99 keeps 5x more subscribers than $9.99 after a year. But per subscriber, $14.99 earns 3x more than $1.99 in Year 1.
👉 Yearly: every step up the price ladder earned more per subscriber. $89.99 renews worst and still brings in the most after the first renewal.

The catch: this is per paying subscriber, not per paywall visitor. Higher prices usually convert fewer people.

So don't pick your price from a chart. Test it.

Full breakdown with all the charts in the reply 👇