Passle

Making the creation of thought leadership simple, scalable and effective. 🐙

[Passle @passle]

Our 2024 Legal Marketing Leadership Survey, examining the evolving priorities of legal marketers across the US, UK and Canada, is out!

Get your copy of the report now📰: https://t.co/Eh4OD0OZ9O

[Passle @passle]

“In a sea of sameness that law firms present, how can you differentiate?”

On today’s episode of the CMO Series Podcast, Phill McGowan, Global Director of Marketing and Communications at @reedsmithllp, delves into his approach to legal communications.

🎧https://t.co/naIRFQxZaF

[Passle @passle]

The biggest missed opportunity in professional services marketing?

Join Brenton Anderson, Director of Marketing and Business Development at @Dentons to explore the untapped potential of value-led business development.

Listen now: https://t.co/dNVfuaGTm2

[Passle @passle]

CMO Series Podcast LIVE from the 2024 @LMAintl Conference in San Diego.🎙️

Erin Stone Dimry, CMBDO at @DLA_Piper, shares her journey in developing an effective brand that aligns with the client's expectations.

Listen in full: https://t.co/QG6SDvIvfm

[Passle @passle]

Join us as Gina Connell, CMO @BPCollinsLaw dives into the world of AI in professional services marketing.

Gina shares insights on navigating the AI journey within a firm, from formulating AI policies to fostering firm-wide engagement.

Listen now: https://t.co/h8HrPHP5mt

[Passle @passle]

“A lot of times for survivors, they just wanna be heard.”

Kristen Gibbons Feden joins CMO Series REPRESENTS in this LIVE recording from the #FollowFriday Conference, to dive deep into her relentless advocacy for abuse and trauma survivors.

Listen now: https://t.co/Qz5cKK7ILP

[Passle @passle]

Training and developing the next generation of lawyers is a key driver for a firm’s long-term success.

On this episode of the CMO Series Podcast, Sheenika Gandhi, CMO at @GreenbergGluske shares how she is reimagining business development training.

https://t.co/OKXD3vFcGB

[Passle @passle]

To mark International Women’s Day, we spoke with marketing and BD leaders from the world’s top firms to hear how they are inspiring inclusion.

In part one, our guests discuss the impact of recognition and role modeling in today’s firms.

#IWD2024

[Passle @passle]

“If you want to go fast, try and go alone, but if you want to go far, go together.”

Susanne Pugsley joins the CMO Series Podcast to share what it really takes to become a successful Marketing and BD Consultant in professional services.

🎧https://t.co/TZGMl5pAmQ

[Law Practice News @Law_Practice]

[AUDIO] Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development - Passle's CMO Series Podcast EP132 https://t.co/rtVsS00LoN | by @passle

[Passle @passle]

“Everyone is an ambassador for the firm.”

Hugo Peña, Director of Business Development at @GCSCAbogados, joins the CMO Series Podcast to discuss the formalization of legal BD.

Listen now: https://t.co/KQ3SpXUMW4

[Law Practice News @Law_Practice]

[AUDIO] CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand https://t.co/waQ948ouWs | by @passle

[Passle @passle]

“Success is winning the bid.”

Deborah Fleming, Marketing & Business Development Director at Walker Morris, joins the CMO Series Podcast to discuss the crucial role of a winning bid strategy and its impact on legal marketing and BD.

Listen now: https://t.co/yI1O8yM5pr

[Passle @passle]

“It's all about connecting the dots."

Allan Schoenberg, Chief Communications Officer at @VinsonandElkins, discusses the critical role of Communications in a modern firm and shares his unique career journey on the Passle CMO Series Podcast.

Listen: https://t.co/7703xVfUK6

[Passle @passle]

Looking to elevate your legal marketing game in 2024?

Dive into these 6 podcast picks for actionable insights, the latest trends, and powerful strategies.

Check out this must-listen lineup: https://t.co/PkTSUnOIsO

#podcastpicks #legalmarketing

[Passle @passle]

Wondering how to foster real human connections in the legal marketing world? Join Melodie Tilley, Chief Client Development Officer at @fordharrisonlaw.

Melodie shares her insights on building a culture of collaboration and connection.

🎧https://t.co/dbuNwdal4s

#legalmarketing

[Passle @passle]

“Psychological safety is more than a fancy term that goes hand-in-hand with DE&I, it's an organization's cultural foundation.” Terra Davis of @KnobbeMartens joins the CMO Series REPRESENTS Podcast.

Listen now: https://t.co/mIIuC1qB9P

#DEI

[Passle @passle]

Karen Snell, Chief Business Development & Marketing Officer at @KennedysLaw, joins the CMO Series Podcast to share her insights on what it takes to build a modern, global business development function.

Listen in full: https://t.co/qwunNghtFj

#legalmarketing #CMOSeriesPodcast

[Passle @passle]

“Our goal is to really be able to leverage the insights and trends in other regions and bring them back to support our local clients.”

Nicole Miles, Chief Clients & Markets Officer at @Dentons shares her approach to effective legal BD.

https://t.co/n9miWStzdn

#legalmarketing

[Roy Sexton @roysexton]

Thank you, Passle! You do so much good for our industry and our profession. Love you all! Deeply honored to be included here among such wonderful luminaries.

Google Podcasts: https://t.co/WWctWN6oBo

Apple Podcasts: https://t.co/L9ZjjCeeLs

Spotify Podcasts: https://t.co/IGKtNlOLjB

Passle writes: “Need some inspiration heading into 2024? Check out our list of must listen podcasts from the Passle CMO Series.

“We've broken down the top topics and picked our key podcasts to kick off your year with a bang.

“Thanks to Lynnette Espy-Williams, Roy Sexton, Diana Lauritson, MBA, M.S., Suzie Williams, Maggie Stuart Watkins, Lisa Azzuolo, Paul D. Webb, Chris Postizzi, Mariana Loose, Judith McKay, Emily Rogers, Emily Mckeown.”

Link to original post: https://t.co/NJP2MboKCe

#lmamkt #lma23 #dei #lgbtqia #lgbtq #amplify #legal #law #legalmarketing

#cmoseries #passle @passle