Had an interesting conversation with the butcher behind a meat counter at Waitroes a higher end grocery store. He was able to show me exactly where the Angus rump roast was processed and raised and says consumers request this information more often @CanadianBeef @BIXSCdn
Interesting panel on collecting, sharing & using data to inform business decisions and drive demand across the beef value chain #CDNBeefConf#CDNAngus