Understanding why people buy isn’t manipulation. It’s empathy.
Most people fail at selling because they focus on the "what." The best marketers focus on the "why."
Here are the 6 psychological principles that drive almost every purchase decision:
Mythos / Fable is unbelievable.
Was on a customer call today and had Claude transcribing in the background.
As they were telling me about the features they wish their current software had, Claude was building the features in real time.
By the end of the call I was able to show a fully working product, with the exact workflow they mentioned 15 minutes earlier.
Autonomous looped building triggered from a customer call. 🤯
Sam Altman in Sydney yesterday: "AI won't cause the mass white-collar job losses he once predicted."
His take now: AI changes the nature of work more than it eliminates jobs.
Make of that what you will. Do you believe him?
Okay so I've been playing around with the new Claude for Small Business thing and honestly… it's pretty useful if you're running everything on your own.
Basically it connects Claude to the tools most of us already use: Canva, Google Workspace, HubSpot, PayPal, DocuSign, and lets you run actual workflows inside them. Not just chat.
Like, it'll draft your overdue invoice follow-ups, generate your Canva content using your brand kit, triage your leads, prep contracts for signature… and then wait for you to approve before anything actually goes out.
The part I found most interesting is the Canva connection. On-brand posts and carousels without touching the design yourself? Yes please.
I broke it down into the bits that actually matter if you're a solopreneur or small team 👉 if you want more detail on every tool and how to use it, comment CLAUDE and I'll send you a free PDF guide in your DMs 📩