starting something new 👉 🤖 🔌 🤝 • builder and enjoyer of systems & frameworks • prev API Network @getpostman; co-founder/CEO of @OrbitModel (acq by Postman)
I saw these making the rounds, and ended up getting the @OnyxBoox Palma 2. Larger than this nifty little guy, but lets me sync and run Kindle as well as @ReadwiseReader content for longer reads on the go.
Beta testers wanted: a Claude plugin that guides founders through the Brand Strategy Canvas in ~30 minutes.
The insight was always yours. This just helps you find it.
Walk away with a positioning statement and key messages that actually mean something.
I wrote a book on the Brand Strategy Canvas (find it on Amazon!) before starting @OrbitModel, but with the explosion of new projects competing for attention, brand strategy has never been more important — or more overlooked.
"It is easy for me to imagine that the next great division of the world will be between people who wish to live as creatures and people who wish to live as machines." — Wendell Berry (in 2000!) as quoted in Against the Machine
Kind of an open book right now, but currently:
• The Odyssey, Emily Wilson's translation
• The Ancient City, Fustel (re-reading)
• Against the Machine, Paul Kingsnorth
Probably coming up:
• The Histories, @holland_tom's translation
Not really sure about fiction yet.
I just finished The Book of the New Sun and Urth of the New Sun, right after reading CS Lewis’s Space Trilogy.
Let me tell you friend: both are wild sci-fi deep cuts. But boy are they both doing very different things to (and with) the reader.
To be clear I love my LLMs. I Edit with them. I argue. They help me find interesting connections. But we can't let these tactics outsource our formation.
The bread tastes the same whether you baked it or bought it. But you don’t.
Full essay here:
https://t.co/C10JfDWsOZ
Over the past few weeks on paternity leave, I’ve been writing more, expanding my @obsdmd vault, experimenting with Claude Code, and paying attention to how the writing was changing me.
That’s where this started.
🧵👇
To me writing is a formative practice, honing attention, honesty, patience, and even courage.
Thin creation deforms it into simply content production —
the reward without the work that made it meaningful.
Reading these back-to-back clarified a distinction I keep running into:
One kind of work trusts explanation.
The other trusts formation.
What is true? vs. What is this making of you?
I’m increasingly convinced the second question is the urgent one.