Paul Enu

Running content operations for founders and agency owners. 750 new followers and 30 booked calls in 45 days for our last client • Free X growth tip daily

[Paul Enu @paul_enu]

This is Waqas Khokhar.

He manages $100M/year in ad spend.

And now he’s building a tech-enabled Google Ads agency.

If I had 85 days to help him build his brand on X and sign more clients, here’s exactly what I’d do:

Why can I deliver?

I run a ghostwriting agency that builds B2B agencies and consultants into go-to authorities on X.

My system has already helped clients generate inbound leads, book calls, and sign clients just by showing up consistently with the right positioning.

Waqas has everything it takes to dominate:

• 9 years at Google
• $100M/year ad spend managed
• Scaled 1000+ startups
• Tons of case studies that prove ROI

With that kind of track record, Waqas should already be the guy everyone in B2B thinks of when they hear “Google Ads.”

But here’s the problem: he’s not reflecting it in his content.

Here’s what’s missing:

• No consistent posting rhythm
• Not enough storytelling (his background is gold but untold)
• No authority positioning as the guy in Google Ads

This starts from his content:

Right now, it’s sporadic. But his target audience doesn’t just want tips; they want to trust the expert who’s been where they are, solved the pain, and has receipts to prove it.

A better system: Bridges.

• Show the painful position his ICP is stuck in
• Sell the dream outcome
• Position Waqas as the bridge

Example:

“My client spent $3k on ads.
But we turned it into $180k in clients.
That’s a 60x return.
Here’s the exact breakdown of how we did it.”
or
“9 years at Google taught me one lesson:
Startups don’t fail because ads don’t work.
They fail because they run ads without a system.
Here’s the system I use to scale campaigns to $100M+ in spend.”

Now the content strategy:

• 2 bridge posts daily (pain > solution)
• 1 authority post leveraging results (case studies, results)
• 1 personal story (fatherhood, Google background, Agency journey)

That’s 4/day, (Which can be repurposed on LinkedIn)

The result?
• Builds authority
• Creates relatability
• Attracts inbound leads consistently

And to convert leads into clients:

We engage warm prospects who like, comment, or opt in for value posts.

Those conversations become booked calls.

Expected results within 85 days:

• 700-1000 new followers per month
• 30+ interested leads
• 10-15 meetings booked
• 3-5 new clients signed

The truth is, Waqas already has gold, but he just needs me to mine it (positioning him the right way)

I’ve done it before, and I can do it again.

If you’re building a B2B agency and you want inbound leads from X,

DM me “GROW” and let’s see if we’re a good fit.

This takes a ton of work, which is why I have only 2 spots available this month.

@googlewaqas Happy to help :)

[Paul Enu @paul_enu]

@jackluttringer Peek 🔥

[Paul Enu @paul_enu]

@DinScales26 Ultra specificity is a most

[Paul Enu @paul_enu]

@MikeTheElite Or no lecturer is gonna teach you that one.

Hahah. Too valid brother

[Paul Enu @paul_enu]

https://t.co/r8VnIKlnuo

[Paul Enu @paul_enu]

@_Mcashy22 Different person with different patterns

[Paul Enu @paul_enu]

@LoganTGott It’s lonely at the top brother

[Paul Enu @paul_enu]

@westerosies Battle of rook’s rest for sure.

[Paul Enu @paul_enu]

@hardknocksedu Videos i love to see

[Paul Enu @paul_enu]

@theandreilucian The rule of one still works still date.

[Paul Enu @paul_enu]

@vitaliidodonov MRR

[Paul Enu @paul_enu]

@officialladi_T More reason you shouldn’t put high hopes on anything

[Paul Enu @paul_enu]

@DougKennedy93 That’s a good question prompt

[Paul Enu @paul_enu]

@siddharthwv Well i want to be amongst the average millionaires now

[Paul Enu @paul_enu]

@georgewritess @kontheprodigy @dimitriscreates Peek 🔥

[Paul Enu @paul_enu]

@ThrillaRilla369 @MediaKing Crazy right?

[Paul Enu @paul_enu]

@saultiegaultie Let’s go make money

[Paul Enu @paul_enu]

@JamesMalsawm Good input = good output

Garbage in, garbage out

[Paul Enu @paul_enu]

@thejustinwelsh Be the author of your existence

[Paul Enu @paul_enu]

@DanielAchog Catch flights not feelings

[Paul Enu @paul_enu]

@matt_gray_ Focus is the new currency.

But how do we do that without distraction?