Paula Knight

Mom, wife, brand strategist, globe trotter and generally an optimist Formerly Equinox, Intermix, WSJ & MatchesFashion

[Hirsh Jain @hirshjain]

Unveiling Percepta w @htaneja & @generalcatalyst -> https://t.co/I0zbkQAKaL

[General Catalyst @generalcatalyst]

At General Catalyst, seed is where we put our deepest conviction to work. Our team has backed companies like @anduriltech, @AppliedInt, @HelsingAI, @WeAreLegora, @mercor, @stripe, and @ZeptoNow from the first days, long before their ideas looked obvious. To us, the best seed companies are hidden truths waiting to be activated. The best founders see the future and aren't afraid to build it. And at GC, we’re committed to this journey.

Here’s what GC Seed means in practice:

Shaping the Ambiguity – We thrive in the ambiguity of the early innings when your product is still a sketch on a whiteboard, and we stay with you through every pivot, milestone, and late-night “messy middle” moment. Because each of us has been there ourselves.

The GC Famiglia – A treasure trove of 800+ relationships with world leading Fortune 500 CEOs, founders, and operators who open doors, pressure-test go-to-market plans, and share hard-won wisdom when the road feels lonely. We call it Famiglia because that's how it's lived: over pizza and drinks.

Uncommon Talent – Ask any founder what keeps them up at night in the earliest days and most will give the same answer: finding the best technical talent. At GC, we've built a specialized talent team that knows how to identify and connect the kind of engineers who don't just write code, but who redefine what’s possible.

Capital that Keeps Pace – We want to co-conspire with you on what will create meaningful capital leverage for your business. From the first check to thoughtful follow-ons, we give you the breathing room to play offense, not just manage downside.

If you’re building in a space where the problems are hard and the impact can be huge (like applied AI, dual-use technologies, frontier industrials, and more) we’d love to be your first call.

[General Catalyst @generalcatalyst]

At GC, seed is our most powerful lens into the future. It's how we see the world not as it is, but as it could be, through the eyes of founders bold enough to shape it.

We don’t just invest in companies. First and foremost, we invest in founders.
Why? Because the best founders may not always succeed, but we believe they will not fail.

When uncertainty rises and others retreat, we step forward. We thrive in ambiguity and navigate it alongside you, through every pivot and breakthrough.

If you're building in a space where the problems are complex and the impact can be category-defining, we'd love to be your first call.

More on our seed commitment from @yuris, @neerajarora, and @jcfurstenberg → https://t.co/eV6P2CsuiQ

[Paula Knight @paula_knight]

@Equinox @luka7doncic 💪🏼

[Paula Knight @paula_knight]

You know the world of print is dead when you go to the dentist and there is not a single magazine in sight!

[Paula Knight @paula_knight]

When thirst traps don’t work! A hard lesson for Influencers on how Threads works and why it isn’t working for them. Welcome to the great equ... https://t.co/8BfXrdykJ8

[Paula Knight @paula_knight]

@IMarateo @erastourticks What website is this?

[Paula Knight @paula_knight]

Starbucks store traffic in the mornings are a true measurement to how much NYC is coming back to life.

[Paula Knight @paula_knight]

@laurenmechling Rick Owens?

[Paula Knight @paula_knight]

@chrissyteigen Most of NY too

[Paula Knight @paula_knight]

@racheld Welcome home ❤️

[David Axelrod @davidaxelrod]

The shooter in Boulder bought an assault weapon a week before the massacre. He had a conviction for assault and a history of aggressive acts.
Explain to me how background checks wouldn’t help?

[Paula Knight @paula_knight]

@MeenalMistry Send me. I need

[Senator Adam Schiff @SenAdamSchiff]

We can fortify the defenses of the Capitol. 

We can reinforce doors and put up fences.

But we cannot guard our democracy against those who walk the halls of the Capitol, have taken an oath to uphold our Constitution, but refuse to do so.

[Joe Biden @JoeBiden]

Today is a reminder, a painful one, that democracy is fragile. To preserve it requires people of good will, leaders with the courage to stand up, who are devoted not to pursuit of power and personal interest at any cost, but to the common good.

[Paula Knight @paula_knight]

@abbydphillip 14 days. No accountability for 4 years or enabling and empowering

[Paula Knight @paula_knight]

Dying, yes 🙌🏼

[Geraldine Just Follow TheEverywhereist on Threads @everywhereist]

My heart goes out to the writers' room at SNL. I don't know how you come up with something funnier than the news right now.

[Paula Knight @paula_knight]

Back in #NYC and If women’s outfits are any reflection of their mindset we are in trouble #COVID19 #hotmess

[Paula Knight @paula_knight]

@QasimRashid So special. Thanks for sharing