Paul Edwards

Freelance CD/Copywriter into ideas, words, creativity, collaborations & beer. Say hello

[Paul Edwards @paulgedwards]

@davedyecom A fantastic read! An amazing body of work in there (and evidence of a creative mind operating on another level). Tx for sharing

[Paul Edwards @paulgedwards]

Some thoughts: Bland. Meet Boring: The B2B Marketing Conundrum https://t.co/lduo2q4HEW via @LinkedIn

[Bobbie @bo66ie29]

The incredible low pass of the Spitfire. On this day 18th July 1996, in a notorious bit of flying, New Zealand born fighter pilot Ray Hanna, roared over tv presenter Alain de Cadenet.

[Paul Edwards @paulgedwards]

@StanLeeTweets Me too - funnily enough I used it last week to support a concept I was presenting to a client

[Paul Edwards @paulgedwards]

Check out my latest article: A hidden signature, dinner plate and favourite bottle of nail varnish: How small things can have a huge impact. https://t.co/zr6Qi3P6aU via @LinkedIn

[Paul Edwards @paulgedwards]

Gets better every time you watch it :)

[Paul Edwards @paulgedwards]

@BrandDNA Two more goodies from today :)

[Paul Edwards @paulgedwards]

Simply brilliant! Love this

[Dread Singles @hottestsingles]

whoops sorry designer friends we had a good run but there is no way we’re going to top this might as well pack it in

[Paul Edwards @paulgedwards]

@Nickhalo01 @VikkiRossWrites @BenKayWriter With thanks to the OG https://t.co/wmPU8U8L83

[Paul Edwards @paulgedwards]

Released 20 years ago yesterday. May be time for (yet another) rewatch to celebrate!

[Paul Edwards @paulgedwards]

Come sit a while with me in the rabbit hole I went down yesterday and listen to the haunting sounds of Eivør Pálsdóttir in her native Faroese. Simply extraordinary!

https://t.co/fmHiyATpz7

[Paul Edwards @paulgedwards]

The ultimate case of life imitating art @Specsavers

https://t.co/cyHxca2HpW

[Paul Edwards @paulgedwards]

@wallabies @lionsofficial Tickets may be available but they are are ridiculous prices! Well out of my price range

[Paul Edwards @paulgedwards]

How much????? Went looking for tickets for the MCG Test against the British & Irish Lions Tour next year. Not at these prices!! (and single seats only for Silver at that)

[Paul Edwards @paulgedwards]

@VikkiRossWrites Late to the party clearly!

[Paul Edwards @paulgedwards]

Love the attention to detail and alignment to personality. When your hero 'brand' is proudly Canadian - of course it's written like this.
@VikkiRossWrites Thought this might appeal to you :)

[Paul Edwards @paulgedwards]

The first rule of marketing - Get noticed. Powerful left field thinking from Amnesty International UK that's apparently too 'political' to be shown on UK TV. https://t.co/a0yWkMDF2N

[Paul Edwards @paulgedwards]

On my walk this morning I was listening to an episode of Uncensored CMO with the founder of Liquid Death, Mike Cessario https://t.co/EHyKwQvZkK

Lots of great stuff incl. how brand can be used as a powerful disrupter vs functionality. Spotted a perfect example en route home

[Paul Edwards @paulgedwards]

@BrandDNA I certainly didn't - nor that he was part of The Waterboys Went down a rabbit hole yesterday. Always loved Ship of Fools

[Paul Edwards @paulgedwards]

Love this. As someone spending more and more time in the world of Employer branding and EVPs, standing out is Job 1. Great stuff!

[Jack Appleby @jappleby]

So @Fiverr actually posted this job on LinkedIn, along with 50 other equally ridiculous titles.

Let's talk about how they :
- turned 357 employees into influencers
- ⬆️ career page views by 91%
- ⬆️ applications by 43%
- filled every single job

A social strategy breakdown 🧵: