@JHTScherck I know a phenomenal digital PR pro who's starting to look. She's going to start from a DPR point of view, but I suspect she can do all of the things you mentioned...very smart. Not in the US though.
@JHTScherck Why choose cynicism, John-Henry? I choose to believe that SEOs will unite in goodness and the better angels of their nature will win out. 🌈🦄
Fantastic study by @VincetheNero on the state of digital PR. I found the info on the challenges that digital PR pros face particularly interesting.
https://t.co/vnel1SXyng
I talked to Alex Johnson of The Grit Group on the @buzzstream podcast about how brands play a much bigger role in SEO 👇
Alex drops a LOT of great insights for agency leaders and SEOs alike.
The days of spinning up a site just to make some money are virtually over.
Big brands are winning.
No more shortcuts.
So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.
Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure.
We discuss this and more in this episode, which you can find in the comments or on the blog.
https://t.co/loJFDzBA50
#seo #branding #digitalpr #Linkbuilding
@iPullRank One of the big takeaways for me is the level of mendacity by Google. This jumped out to me when I reviewed the DOJ case, but these docs make it even more clear how full of shit they are. Next time someone justifies an SEO decision with "well google says..," point them to this.
Holy shit.
An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - SparkToro https://t.co/ujtbELw4vB
@iPullRank Some of the info had already come out in the DOJ case, but there's lots of new info in here as well. The use of authorship jumped out at me.
The new newsletter just dropped! Some of the highlights include:
😎 A brand new guest posting strategy that you need to check out.
👣 An excellent case study from @victoriamschmid from @KURUFootwear on how she refreshed a post to get 125+ links
https://t.co/VGCXUpoXLK
Great interview with @BrianEDean about the evolution of SEO, the art of link building and conducting trend-based content planning. https://t.co/2CYapTwxT8 via @YouTube
🚀 Big news! We've launched the Project Dashboard for BuzzStream, making campaign insights much more accessible and actionable.
Say goodbye to manual checks and hello to streamlined efficiency!
Learn more about the new feature here: https://t.co/Q3uhhonSR0