Paul Miser

Chief Strategy Officer at @IcreonTech | Author | Building Experience Brands for the Journey Economy | NYC via KC - SD.

[Paul Miser @PaulMiser]

This is going to be awesome!

[Paul Miser @PaulMiser]

BIG NEWS! I wrote a book! It’s a collection of stories, insights and opportunities that illustrate the mindset of growth brands that builds new value in the marketplace. Let me know what you think! #book #cx #journeyeconomy

https://t.co/JxaP6SY3N8

[Paul Miser @PaulMiser]

If you've had a chance to read our Future of Retail #whitepaper then you're up to speed with the latest insights and success stories in Retails and Commerce. Now come participate in a discussion with about the future of stationary retail.

https://t.co/Uvob8LY342

[Icreon @IcreonTech]

From today’s uncertainty to tomorrow’s resiliency. Get your free copy of our #whitepaper to learn #WhatsNext in the retail & commerce world.

https://t.co/22XwQxPKsb

[Paul Miser @PaulMiser]

We're #hiring! Looking for a rockstar Director of Marketing to join our established team who's ready to grow along with us.

https://t.co/nYddbRH7kh

[Chinatown Bureau @chinatownbureau]

Why you should become an Experience Brand.
(thread - 1/8)
#cx #strategy #brandgrowth #CustomerExperience

[Paul Miser @PaulMiser]

The practice of Brand Strategy is evolving; again. It used to be that we just had to create a promise and communicate it. Now brands have to have a purpose, stage experiences and build relationships.

#cx #brandstrategy
https://t.co/DLn9OwnwT5

[Publicis Sapient @PublicisSapient]

..now it's like customers say, "I used you yesterday..What have you done for me lately?" So that is a different kind of muscle, one that exists in the tech world. Let's get data, improve, get data, improve, again, again, forever. Our CXO @johnmaeda in @WSJ https://t.co/eKV86W65Wj

[Paul Miser @PaulMiser]

Interesting move. https://t.co/1nB4oS5aTE

[Paul Miser @PaulMiser]

Forget the Cybertruck: This is the most important Tesla product no one is talking about https://t.co/xXGr1gZFHJ

[Paul Miser @PaulMiser]

Just released! The New Brand Growth Playbook illustrates new strategies for growth in today’s marketplace. Learn how Trillion Dollar Brands & fast-moving unicorns approach growth. Via @chinatownbureau
#consumerexperience #cx #brandgrowth

[Chinatown Bureau @chinatownbureau]

[#WHITEPAPER] What can your brand learn from Trillion Dollar Brands & fast-moving Unicorns? In The New Brand Growth Playbook, we explore the similarities & 'plays' these brands use to create growth.

via @PaulMiser
https://t.co/BXaRutQKye

[Chinatown Bureau @chinatownbureau]

Instead of 2020 Predictions, we believe this is the year of action. As the #CX of a brand becomes the #1 purchase driver, the company who takes massive action on creating an increasingly valuable experience will win.

#2020predictions #consumerexperience
https://t.co/3G8xp3MSLY

[Paul Miser @PaulMiser]

Come check it out if you're around. It's going to be a lot of fun.

[Chinatown Bureau @chinatownbureau]

Come see our CEO @paulmiser launch the New Brand Growth Playbook at #Brandemonium next week in Cincinnati. He takes the stage October 3. See you there.
via | @go2brandemonium
https://t.co/Dg8OuF3vcj

[Grant McCracken @GrantDMcCracken]

Staging brand meanings in the world is one way marketing can contribute to culture (& create value for the client). Consider this culturematic staged in London for Hendrick's Gin. HT to @ProteinStudios @HendricksGin for their "launderette activation" https://t.co/KoQP8rvrKY

[Scott Galloway @profgalloway]

Nike #hottake 🔥@nike

[Paul Miser @PaulMiser]

Foot Locker and Nike want to supercharge your sneaker shopping with ‘Power’ retail stores https://t.co/tSjLe2sUWo

[Paul Miser @PaulMiser]

"I also think that 5G will enable hyper-personalization. If you think of customer journey mapping, where you lay out all the steps a consumer goes through to buy, it will be captured in all of this data that all these connected devices will breed." https://t.co/A1krHsluWU

[Paul Miser @PaulMiser]

Definitely something to watch - 3 Areas Where Marketers Can Focus Following the New iPhone iOS https://t.co/JHl08qZJZs via @AdWeek & @mjbarash

[Paul Miser @PaulMiser]

The Drop is out! There is a new brand growth playbook being written by the fastest growing companies and most disruptive startups. Their building blocks are creating new opportunities for growth.

#consumerexperience #strategy #innovation #CX
https://t.co/yGHF11zzJV

[Chinatown Bureau @chinatownbureau]

The Brand Promise <> Fulfillment Feedback Loop is the strategic foundation and framework for experience driven growth brands that are finding new ways to expand.
#consumerexperience #strategy #innovation
https://t.co/IuW2ztC07H

[Paul Miser @PaulMiser]

The catalyst for the future of consumer experience is first party data. You need to make this a top priority for your future growth.

[Chinatown Bureau @chinatownbureau]

"If you’re not focused on gathering, and correctly using, First Party data, your brand is slowing dying." - @PaulMiser
#innovation #data #strategy #growth
https://t.co/8IPYBy9jDe