People see the launch.
They don’t see the nights, the reworks, the overthinking, the risks you take when nobody’s watching.
Building something from nothing….especially in DTC, takes an unreasonable amount of belief.
The @shopthevalt isn’t perfect yet. It’s messy. It’s evolving.
But that’s the game.
Most people quit when it stops looking shiny.
The ones who keep going are the ones who actually build something that lasts.
DROP 001 is absolutely ripping!!
$350 in ad spend and over $5k in sales in first 6 hours. I think we are onto something! Go check out
https://t.co/A5W1JnmMp1
It’s not just the pace here… it’s the permission to slow down.
We were in a quiet town square in Mallorca when my son asked to play soccer with another kid.
He got nervous, looked up at us and said, “I have to be funny.”
He made the kid laugh, and they played — no shared language, just joy.
Proud of who he’s becoming.
Grateful I get to witness it.
This season of life is loud, messy, and beautiful.
And I’m doing my best to soak it in.
One of my life goals was to spend extended time abroad with my family.
Not just a vacation — but a reset. A slower pace. A new perspective.
This summer, we made it happen.
Six weeks in Mallorca. Mornings with my kids. Work in the evenings.
Tired? Definitely. But more fulfilled than ever.
My 2.5 year old Son is soaking up every sound, every texture, every moment.
My 10 month old daughter’s personality is starting to shine.
And my wife — she’s the reason we’re here, and the one who makes it all feel like home.
We’re happy.
And I’m proud — we stayed true to the life we said we wanted.
There’s no finish line.
Just moments where you realize…
you’re already living what you once dreamed about.
I’m still figuring it out, but this part feels right.
And if you’re working toward something that matters to you —
I hope you get your version of this, too.
The amount of scam websites and FB / Google ads right now is just insane. AI is only making things worse because the speed to rip websites is only getting faster.
It seems nobody knows how to stop this. Google is indexing these sites and allowing the Google Ads to go through. Meta is allowing clearly fraud ads to go through.
Both are slow to do takedowns and customers are being impacted.
Who is building a tool to stop this?