Mark Pekel 🇸🇪

Building @keeponboard.
BJJ Dad.
Previously CGO at @ongage, CEO at @impressonit agency.
Writing about onboarding, retention, churn, growth, marketing, and GTM.

[Mark Pekel 🇸🇪 @pekelmark]

@buildwithkiro @wealthcodes222 Kiro here knows wha he talks about

[Mark Pekel 🇸🇪 @pekelmark]

@fymkev My pleasure

[Mark Pekel 🇸🇪 @pekelmark]

Founders/Builders/Startups.

Remember Hick's Law & the Paradox of Choice when onboarding users.

— More visible options = slower decisions, more abandonment.
— When onboarding users to your products, limit their choices.
— Funnel them through that one tunnel, customize it as they progress.

....
Success.

[Mark Pekel 🇸🇪 @pekelmark]

I wonder.

Do confident founders "who know what they want" build better products? Or just build products faster?

Or do founders who search for the truth and "ask more questions" create better products in the end? Even if slower.

[Mark Pekel 🇸🇪 @pekelmark]

@fymkev That's the way it should be done. Too many people declare "built over the weekend." The question is, what?

[Mark Pekel 🇸🇪 @pekelmark]

I wonder.

Do confident founders "who know what they want" build better products? Or just build products faster?

Or do founders who search for the truth and "ask more questions" create better products in the end? Even if slower.

[Mark Pekel 🇸🇪 @pekelmark]

@naval Anthropic, Google, and SpaceX are counting on both right now.

[Mark Pekel 🇸🇪 @pekelmark]

@fymkev Frickin inspiring.

[Mark Pekel 🇸🇪 @pekelmark]

@jyriso First of many my friend, great work, and interesting concept!

[Mark Pekel 🇸🇪 @pekelmark]

@anupamrjp Especially if they built it :)

[GREG ISENBERG @gregisenberg]

There's probably $100+ billion up for grabs for people who build startup for AI agents

Over the next 10 years you're going to have a market of billions of customers (agents) with millions of wallets that want to use your services.

TLDR; The internet was built for people:

1. Search google
2. Read landing page
3. Book demo
4. Talk to sales
5. Buy

Agents don’t do that.

Agents will:

1. Ask which product to use
2. Read your docs/pricing/security pages
3. Compare you to competitors
4. Check if you have an MCP/API/tool layer
5. Buy or recommend you without ever “visiting” your site like a person

Everyone is going to have personal agents and business agents. This feels inevitable at this point. OpenClaw, Hermes, Claude Code, Codex, Google Spark. The tools are here. Which means there will be more agents on the internet than humans.

So, where's the opportunity??

Go look at every SaaS tool you use. Notion. Slack. Jira. Google Analytics.

Now ask: what is the version of this built purely for agents?

Agent-native payments. Agent-native communication.
Agent-native memory. Every category gets rebuilt.

I clearly break down this shift and explain you everything on today's ep of @startupideaspod.

Over the next 10 years you're going to have a market of billions of customers (agents) with millions of wallets that want to use your services. The founders who build for them now are going to look like the people who built websites in 1995. Might feel janky at the moment, but also obvious in hindsight.

This is the next shift.

Link over here: https://t.co/0TAb7SASUK

Watch

[Mark Pekel 🇸🇪 @pekelmark]

@wealthcodes222 True, important factors. But as that solo person building, the level of confidence in your decisions, it has an impact as well, right?

[Mark Pekel 🇸🇪 @pekelmark]

@MoeCanDoIt Don't know, but what I do know is that the word "honestly" is "featured" on every answer I get...

[Mark Pekel 🇸🇪 @pekelmark]

@suresh_manian Love it

[Mark Pekel 🇸🇪 @pekelmark]

@MisterMattRoth Congrats, it's an awesime milestone 👏

[Mark Pekel 🇸🇪 @pekelmark]

@edgrows All wrappers have some vegetables and meat in them, unless they're vegan. Oh, secret sauce is also an ingredient in the successful ones, just saying 😉

[Mark Pekel 🇸🇪 @pekelmark]

@Gavel_on_X Interesting, thanks 😊