What most people think successful content marketing looks like:
- Going viral
- Likes
- Followers
- Becoming famous
What successful content marketing really looks like:
- Helping your ideal customer through educational content related to your product or service
- Selling by adding value instead of being salesy
- Connect with people and building relationships
- Creating content for your target audience instead of leveraging the latest viral meme
Your blog traffic isn’t driving you revenue for one of two reasons…
Oh, and it is easy to fix…
1. Your content isn’t related to the product or service you sell.
For example I used to rank on Google for “how to get more Instagram followers” and it drove over 200,000 visits a month.
But very few of those visitors owned companies and of the ones who owned companies, they couldn’t spend 6 plus figures a year on consulting.
Terms like “digital marketing agency” won’t drive the same traffic volume, but it will drive customers to my agency.
2. You have no call to actions within your blog content.
There is nothing wrong with promoting your product or service.
If you don’t, then people will just read your content and bounce away.
For some reason people forget the “marketing” part of “content marketing”.
Fix those two things and your blog will start producing revenue.
Don’t buy guest posts from places that have casino or gambling mentioned. Those links are devalued (it’s actually shown in the leaks! 🤯)
If the content is too diverse or SEO-spammed, be careful as well
If you’re doing guest posting, try to get guest posts on real websites with real authors 👏🏽
@dejanseo@ZagrebSEOSummit
🚨 INDIGNANTE 🚨
Por una discrepancia en los horarios declarados por el menor de edad, al que le mataron a su perro, y el policía primer respondiente y el horario que aparece en el video grabado por una cámara particular, el juez desestimó la detención y retención por flagrancia del médico militar, y ordenó su inmediata libertad.
Mando a la @FiscaliaCDMX a “corregir la plana” y determinó que cuando el MInisterio Publico esté nuevamente listo, volverán a convocar nueva audiencia, mientras tanto, el investigado no debe acercarse a las víctimas, lo que difícilmente podrán acatar debido a la cercanía de domicilios.
Atentos al en vivo que estamos por hacer.
"We need to twitch faster, like athletes twitch faster' -> Google search boss Prabhakar Raghavan told employees to prepare for a different market reality, because “things are not like they were 15-20 years ago.”
"At a recent all-hands meeting, Raghavan said user behavior is changing, competition is heating up and regulation is becoming a bigger challenge."
“With a huge opportunity ahead, we’re moving with velocity and focus,” a Google spokesperson told CNBC, when asked to comment on Raghavan’s address. The spokesperson highlighted the addition of generative AI to search and improvements in search quality, adding, “There’s lots more to come.”
https://t.co/HSXNtspWMA
Reading: Google Search Boss Urges Employees to Move Faster https://t.co/uVjj7hUtlT (Yet we're on day 49 of the March algorithm update. Also, reading between the lines, search quality is still a big issue.) #seo#google#search
Today's newsletter is the story of how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how an email chain from 2019 began a cascade of events that would lead to him running it into the ground.
https://t.co/BlUwkcW1ex
En "Lucha educativa", Krabappel se queja que los únicos libros que pueden usar son los prohibidos por otras escuelas
Sale un breve hilo contando sobre estos 7 libros
1. Tek War fue el 1° de una saga creada por el actor William Shatner (Kirk en Star Trek) con Ron Goulart
Si alguien edita tu foto con IA o Photoshop para crear una foto desnuda, entonces vas a https://t.co/WhWQvyDbVR y envías la foto original y la foto editada, luego eliminarán la foto editada de todos los lugares en Internet. No necesitas hablar directamente con nadie para esto. 🤍
“I didn’t even know” 💔 This goes beyond the show, i’m glad production stepped in. Captain Jason handled everything with class and respect. But damn. #BelowDeck