AJ Kohn

Owner, Blind Five Year Old.
Digital Marketer and Start-Up Advisor. Tweet about SEO, Marketing, Technology, Social Media and UX. Now: @[email protected]

[AJ Kohn @ajkohn]

It's Goog Enough! https://t.co/cpc1XprZfz

#seo #search #google

[AJ Kohn @ajkohn]

@mayemusk @IfindRetards Cry more.

[AJ Kohn @ajkohn]

@RickySentar Exhibit A.

[AJ Kohn @ajkohn]

PSA: I will abandon Twitter again in the next week or so. I know most of my 'tribe' is here but I can't continue to support a platform and man that are so contrary to my beliefs.

I hope to see you elsewhere. #seo #peaceout

[AJ Kohn @ajkohn]

@darth_na @victorpan @VorticonCmdr All potential factors but I think there's something more going on.

[AJ Kohn @ajkohn]

@victorpan @VorticonCmdr Indeed, what could cause a different SERP result when you're likely hitting the same data center. 🤔

[AJ Kohn @ajkohn]

@mcia_ For one client we talk about creating content galaxies. The galaxy is a topic but it is made up of a myriad of stars (aka pages/URLs).

[AJ Kohn @ajkohn]

<#seo rant>
SEO is about understanding the USER. How do they search? And what is the intent behind those searches?

Some of the worst advice I've seen handed out over the last few years is to produce "good content" and optimize for topics.

1/?

[AJ Kohn @ajkohn]

Good gravy the grammar in this post is awful.

[AJ Kohn @ajkohn]

<#seo rant>
I'm on record as being disappointed (an understatement) with the current ecosystem and SERPs.

The playfield is tilted towards brands. It will make it very harder to win as a smaller site.

And there's a cottage industry of people selling magic bullets

5/?

[AJ Kohn @ajkohn]

@mcia_ I'm all for topical expertise. I just think skyscraper content rarely works to achieve that.

Millipede hubs are more effective and also cost efficient.

[AJ Kohn @ajkohn]

@mcia_ If you are targeting one piece of content to a cluster of keywords there's a good chance it's too broad and those who are more laser focused on one of those keywords will outrank you.

Topical expertise is expressed through multiple URLs ranking for topical terms.

[AJ Kohn @ajkohn]

@mostly_agree Correct. They closed some of the loopholes that allowed some manipulation. And identity also led to better cohorts of users so Google could weigh cohorts click data based on expertise or other facets.

[AJ Kohn @ajkohn]

@mostly_agree Agree with most of this (pun intended) except for the Chrome usage data.

Click data is still king.

[AJ Kohn @ajkohn]

@glproductions @Ammon_Johns @GHBSmith @joshtyler 100% agree. I'd be optimizing for query classes and ensuring I'm always there for those types of queries.

And if you came in on midnight carp you'd have crosslinks to all the related 'where to catch' terms to encourage further engagement.

[AJ Kohn @ajkohn]

@mostly_agree I've been working on a piece and am searching for supporting evidence on a theory.

During the pandemic many brands invested in SEO. Where else were they going to put dollars? So in a few short years all the brands that were 'meh' at SEO were suddenly good.

[AJ Kohn @ajkohn]

@DeanCruddace This is an area where Google is increasingly failing.

It's a bit in the weeds, but the value judgements Google makes on click data need to be updated to better reflect the reality of user behavior.

Until that happens we'll likely see more of this.

[AJ Kohn @ajkohn]

@glproductions @Ammon_Johns @GHBSmith @joshtyler Someone in my family plays stardew valley. Here are a sample of their searches.

[AJ Kohn @ajkohn]

@DeanCruddace I can no longer say that if you do everything right you will eventually be rewarded.

But SEO is still the opposite of death by a thousand cuts, it's success through a thousand optimizations.

And too many are EEAT hypnotized and ignoring basics and new strategies.

[AJ Kohn @ajkohn]

@thatkatieberry On a lark I looked at how that site is performing.

And a quick look at socials shows a large following on Insta and Pinterest.

[AJ Kohn @ajkohn]

@thatkatieberry Not sure that's the right syntax. But ... 'what is vegan General Tso's made of?' might work.

[AJ Kohn @ajkohn]

@thatkatieberry I don't disagree with the NASCAR logo like clutter of SERPs. But you'll still get further with that than with 'Chinese Food'.

And then 'Is General Tso's Chicken Spicy?', 'What's in General Tso's Chicken?', 'Why is it called General Tso's Chicken?' etc. etc.

[AJ Kohn @ajkohn]

@djpinna It has been a tough pill to swallow. Back when Moz was all that and a bag of chips I said no to posting there because I wanted all the brand equity for my site. I don't much like digital sharecropping. But ... those destinations now function more like a search platform.