Lloyd perry

🖥 E-commerce Specialist
🔎 Owner @linkedmediauk
📈 £2.5 Million Adspend Managed Monthly
🚀 Scaling Brands To 7 Figures in 90 Days

[Lloyd perry @perry_lloyd]

Slower is faster.

It's just harder to feel good about on a Friday afternoon.

[Lloyd perry @perry_lloyd]

Doubling the budget is not scaling. It's a reset.

Every founder knows it. Ad set flying at 4X. Obvious move: £200/day → £500/day, enjoy the weekend.

Monday it's at 1.4X and nobody can explain it.

[Lloyd perry @perry_lloyd]

Judge on a 7-day rolling average, not yesterday.

The bit that surprises people: 20% every three days compounds to roughly 6X the daily budget in a month. With the learning intact.

[Lloyd perry @perry_lloyd]

Buying winners is a treadmill.
Buying knowledge compounds.

Most brands have been on the treadmill for two years and call it a creative strategy.

[Lloyd perry @perry_lloyd]

One ad. One idea. Or you learn nothing.

The test I see constantly:

Three "variants" launched together. Different hook, different offer, different format, different music, different edit.

[Lloyd perry @perry_lloyd]

Do this for three months and you stop guessing. You've got a documented list of what YOUR audience responds to, and every batch starts from a higher floor.

[Lloyd perry @perry_lloyd]

I've watched brands burn a whole quarter optimising the two things that weren't broken, then conclude paid social doesn't work for their category.

It worked fine. They were answering a question nobody asked.

Diagnose. Fix one. Re-measure. Repeat.

[Lloyd perry @perry_lloyd]

Three numbers tell you exactly where your funnel is broken. Ten minutes. No analyst required.

[Lloyd perry @perry_lloyd]

Here's the part people skip:

Whichever one is below benchmark is the ONLY thing you touch this week. One. Not "a bit of everything".

[Lloyd perry @perry_lloyd]

Fixes, all small:

→ Ad headline becomes the page H1
→ Send to the product, not the collection
→ Hero image = the exact creative from the ad

I've seen this move CVR 20-40% with zero change to the ad, audience or budget.

[Lloyd perry @perry_lloyd]

Cheapest conversion rate win in e-commerce, sitting unclaimed in most accounts:

Your ad promised one thing. Your landing page says another.

[Lloyd perry @perry_lloyd]

Ad says "20% off your first order". Page says "New Arrivals".

You paid for that click and then asked the customer to join the dots. Most won't. They'll leave and you'll blame the creative.