Peter Alig

Content Marketing Specialist. Digital strategy + SEO + Analytics. Things I love: running, old books, wine. I care about freedom more than money.

[Harpreet @harpreetchatha_]

25 AEO, GEO, LLM SEO facts 📠 (to stop you from wasting money on something that doesn’t work)

1. AI visibility can refer to mentions or citations. (Mentions = being named by AI in the answer, citations = being linked).

2. SEO directly influences AI citations. Want to show up for “explain x”. Well you need content that explains x so your website can be cited. Good luck being cited for anything competitive without implementing SEO basics

3. SEO, marketing, your reputation & just doing business can ALL influence AI mentions. Want to be known for something? Well you need to say it on your owned assets and then other sites need to say it too. think of AI as a parrot 🦜

4. the latter 3 can also influence SEO, but that’s for another day.

5. Being mentioned does not = automatic success. The clickable links within AI may lead websites that don’t link to you. This increases friction for customers to visit your website. (Also, if websites don’t link to you and just mention you, how will you be found) [✨links are still important ✨]

6. Being cited does not = automatic ai success. You could be the 17th citation (that’s like being on page 6 of Google). Doesn’t mean anything.

7. AI mentions and citations are infinite. You can be mentioned and cited for an infinite number of queries. Likewise, you can track an infinite number of prompts 🌌 (track your main keyword within a prompt, you’ll be fine)

8. One highly successful TOFU webpage could have 100s of citations in an AEO tool (what is y, why explained, explain y so a 5 year old can understand).

9. One highly successful BOFU page may only have a few citations (y software, what’s the best y, what’s the best y product that solves for z)

10. No one on this earth has proven ROI after implementing an llms.txt file

11. No one on this earth has proven ROI after implementing schema for LLMs

12. Being on Reddit does not guarantee AI visibility. Being mentioned on Reddit in a positive or negative way can influence sentiment of your brand in AI answers

13. Different AI systems behave differently. Showing up in Google AI Overviews does not automatically mean visibility in ChatGPT, Claude, Perplexity or Gemini

14. Don’t sacrifice your Google rankings just to chase AI visibility. It could take 2, 3 years to recover

15. AI search with web search enabled uses data from search engines to form an answer

16. It can take years to influence true LLM training data

17. A strong brand can outperform a technically “better optimized” website in AI answers because LLMs take into account the stuff mentioned in point 3

18. You cannot optimize for every prompt variation individually. Focus on topical depth and building out the stuff in point 3

19. Remember AI being a parrot? 🦜 AI systems can confidently repeat incorrect or outdated information if enough sources on the web repeat it, so control the narrative

20. You don’t need to chunk your content. Just make your content readable

21. Every heading does not need to be a question

22. there is no universally accepted attribution model for AI search. A user may discover a brand in AI, then convert weeks later through branded search, direct traffic or another channel.

23. That said, AI Search is both a brand and performance marketing channel

24. You don’t need a prompt tracking solution if you’re just getting started. Ask AI questions about your brand - now you have something to work with.

25. Mass publishing content is not the answer to winning in ai search

What did I miss?

[Peter Alig @PeterJAlig]

@SteveSkojec I'll be meditating on this post for a while. After the hell you've been through and your perfectly reasonable doubts about the Church or churches, you can still find solace in her embrace.

[Peter Alig @PeterJAlig]

@Cato37232237 Absolutely fascinating thread. Well done. Can you recommend any texts that cover this topic in greater depth?

[Jeremy Wayne Tate @JeremyTate41]

Today is the Feast of St Francis of Assisi

A thread on the beauty of Assisi, Italy 🧵

[J.S. Park 박준 @jsparkblog]

I’ve said it before:

Truth without love
is condescending,
and love without truth
is just pretending.

[Peter Alig @PeterJAlig]

@CCityCatholic Another essential read is Belloc's slim volume on the subject.

[Write of Passage @1WriteofPassage]

This graphic, right here, perhaps contains the most valuable writing advice in the world.

"Don't just write words. Write music."

[Peter Alig @PeterJAlig]

@Culture_Crit Middlemarch, especially if you're considering marriage.

[Peter Alig @PeterJAlig]

@hilarityjane This is beautiful. Can't wait to see the finished work.

[Peter Alig @PeterJAlig]

@NecktieSalvage The Cure, 'Disintegration'

[Peter Alig @PeterJAlig]

@alancornett Was wondering where I should start with Wodehouse.

[Peter Alig @PeterJAlig]

@HoneyTongueMuse Beautiful icon.

[Peter Alig @PeterJAlig]

@EduardHabsburg @IgnatiusPress Ordered! Thank you, Mr Habsburg. Been looking for a good biography of him.

[Peter Alig @PeterJAlig]

@AdamSinger Your next thread should be why you think it will be a good year. I have my doubts.

[Ryan Law @thinking_slow]

if you're trying to make sense of #ChatGPT, we've been writing about the impact of generative AI for 2.5 years

get up to speed:

~ about GPT-3: https://t.co/dXGUssshYA
~ about the impact on marketing: https://t.co/gou1IUq0pb
~ predictions: https://t.co/8XUxF2Ev8O

[Peter Alig @PeterJAlig]

@writerjuliet_ I'm still impressed.

[Ross Simmonds @TheCoolestCool]

Know what blows my mind?

When marketing teams assume “content = blog posts.”

Somewhere over the last few years, CMOs and marketers have been tricked by agencies into thinking content = blog posts.

Huge mistake.

Here are some other content types that drive ROI 🧵

[Peter Alig @PeterJAlig]

@markmanson Very true. It's okay to have a good life vs an enviable life.

[Superside @SupersideHQ]

Have you heard the news? 🎉🎉🎉 We’re hosting a 3 hour virtual summit, all about content & brand marketing.

BUT WAIT THERE'S MORE... we’re doing it with our friends at @AnimalzCo!

Make sure to mark your calendars for May 26th! 📅

Grab your ticket, now: https://t.co/CSxBbLcGH9