Peter McCarthy

Marketing, data, tech, publishing. Work @OpenRoadMedia. Ex Ingram, OptiQly, Logical Marketing, PRH, NYBooks. Opinions my own.

[Peter McCarthy @petermccarthy]

A note to those who have followed me here for the publishing, tech, and marketing content, which is essentially all of my content. If interested, you can find me on LinkedIn: https://t.co/5Aurg0Pr9f

[Peter McCarthy @petermccarthy]

Transcript snip from the latest episode of the Open Book podcast with David Steinberger interviewing John Sargent👇. HT @PublishersLunch If you're interested in publishing, it may make for a perfect weekend listen. Links here: https://t.co/6TkHuGb8xc

[Peter McCarthy @petermccarthy]

Latest episode of @OpenRoadMedia's Open Book w/ David Steinberger podcast is live. Former Macmillan CEO John Sargent chats Amazon spats, White House efforts to block publication of Fire & Fury & the irony of author Wolff's access. 🎧 https://t.co/BaJIniIGfS… #publishing

[Publishers Weekly @PublishersWkly]

'Open Book with David Steinberger,' Open Road Media's conversation podcast with publishing industry leaders, debuts today. https://t.co/yeKgge273y

[Literary Hub @lithub]

Want a behind the scenes look at the publishing world? The Open Book Podcast is live now, featuring interviews with former Pantheon Publisher Lisa Lucas and Grove Atlantic Publisher (and Lit Hub co-founder) Morgan Entrekin.
https://t.co/vNmDRcvWN9

[Peter McCarthy @petermccarthy]

@OpenRoadMedia has launched a podcast featuring highlights from a chat series hosted by our CEO David Steinberger. The Open Book Podcast is all about the stories behind the books. In short, #publishing

First episodes w/ @likaluca & Morgan Entrekin. 🎧 👉 https://t.co/6TkHuGaAHE

[Peter McCarthy @petermccarthy]

@RedPencilPR @OpenRoadMedia 100% agree, Helena. 100%.

[Peter McCarthy @petermccarthy]

#BookPublishing folks: We @OpenRoadMedia just launched metadata-as-a-service. It's good stuff. If you're interested, I'll be talking about it (and #metadata in general) on August 2nd at 11:00 EDT.

Hope to see some of you. Details👉https://t.co/Lhfdx1jDL6

#bookmarketing

[Peter McCarthy @petermccarthy]

@RedPencilPR @OpenRoadMedia You’re welcome, Helena. Thanks so much for joining — cheered to hear it was a useful session for you!

[Peter McCarthy @petermccarthy]

.@Google on "3 new ways generative AI can help you search" https://t.co/hU9FllE5ss

#se0 #search #ai

[PubPerspectives @pubperspectives]

Open Road's 'Free Voices': Selling Banned Books in a New Initiative | @Porter_Anderson https://t.co/zPoVAjBfcp @openroadmedia | The idea behind Open Road’s new ‘Free Voices’ is to market banned books to consumers through the company’s ‘Ignition’ channels.

[PublishersLunch @PublishersLunch]

Calling Attention to Banned Books Lifts Them Up https://t.co/TziVUx9a95

[Peter McCarthy @petermccarthy]

Proud of my colleagues @OpenRoadMedia and thankful to our CEO David Steinberger for taking this to the next level. Love what he says here 👇🏻

“We could not believe more strongly in the First Amendment and the right to free expression.”

[Open Road Media @OpenRoadMedia]

Open Road is pleased to announce our new Free Voices campaign, which will bring banned books to readers everywhere, re-integrating challenged voices into the vibrant world of literature.
https://t.co/1s7ZJz5o6o

[Peter McCarthy @petermccarthy]

Interesting, meaningful work being done here. HT @JaneFriedman

Speak, Memory: An Archaeology of Books Known to ChatGPT/GPT-4 https://t.co/dj7Uki5vDY #chatgpt #openai

[BookNet Canada @BookNet_Canada]

Here's a sneak peek at the data from our upcoming Canadian Book Consumer Study 2022: https://t.co/SguvrDYeCh

[PubPerspectives @pubperspectives]

From the week: Open Road Media Announces New Version of Its Marketing Offer | @Porter_Anderson https://t.co/Trm3sIExog @OpenRoadMedia @petermccarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing.

[PubPerspectives @pubperspectives]

Open Road Media Announces New Version of Its Marketing Offer | @Porter_Anderson https://t.co/Trm3sIExog @OpenRoadMedia @petermccarthy | The Open Road Integrated Media ‘Activation’ offer gets a ‘redesign’ for what’s promised to be more targeted book marketing in 2023.

[Peter McCarthy @petermccarthy]

@kalenski @samatlounge @OpenRoadMedia Thank you, thank you Kalen. Truly appreciate it.

[Peter McCarthy @petermccarthy]

Some professional news:

I am grateful, humbled, and thrilled to roll up my sleeves and work with the talented @OpenRoadMedia team. Connecting readers with books they’ll love? Sounds great -- let’s go!

#bookmarketing #bookpublishing

[Open Road Media @OpenRoadMedia]

Open Road Integrated Media would like to congratulate our CMO/CRO @marymcaveney, who will join @ABRAMSbooks as President and CEO, and welcome our new CMO, Pete McCarthy, formerly of Ingram. More from CEO David Steinberger:

[Peter McCarthy @petermccarthy]

@ocnarfnivek @OpenRoadMedia Thank you, Kevin. I hope you're keeping warm, my friend.