Bret Peters

COO @zoomph, Author of Humanitarian — opinions are my own

[Zoomph @Zoomph]

Want to step up your team's LinkedIn game? Sign up for our next webinar to hear industry leaders discuss how sports teams can make the most of their LinkedIn!

💻 LinkedIn Best Practices For Sports Teams
📅 Thursday, August 14th @ 2PM ET
🔗 https://t.co/L7yDGSZOAt

[Zoomph @Zoomph]

Arsenal's blockbuster signing of Viktor Gyökeres was their #3 day for social engagment in the last 12 months!

In one day the main @Arsenal X, Instagram and Facebook accounts earned:
✍️ 217M+ impressions
✍️ 8.52M+ engagements
✍️ $6.74M+ social value

[Zoomph @Zoomph]

📍Gainbridge Fieldhouse, Hawkins, IN

@WNBA and @IndianaFever posts from the Stranger Things jersey launch and game earned over 24.7M impressions and substantial brand value for @Netflix and Fever jersey partners.

💰 Netflix: $20K
💰 Salesforce: $68K
💰 Eli Lilly: $44K

[Zoomph @Zoomph]

THIS WEEK! Join Zoomph and Slate for a live webinar panel about @NHL social media!

🏒 Webinar: Power Plays In NHL Social
📅 Wed, July 30th @ 3PM ET
🎙️ Tyler Brosious (Islanders), Laurel Young (Sharks), Eric Stark (Slate), Dan LaTorraca (Zoomph)

🔗https://t.co/jBTogH2pTh

[Zoomph @Zoomph]

Summer League means offseason content is heating up, and these were the Top 5 five @NBA teams on social during the 2025 Summer League.

The @chicagobulls led the way with fan-favorite Yuki Kawamura, followed by the @warriors, @dallasmavs, @Suns and @trailblazers.

[Zoomph @Zoomph]

12 races in, 12 to go! 🏁

Halfway through the @F1 calendar @ScuderiaFerrari, @McLarenF1 and @redbullracing are on the social podium, and at #5 @williamsf1 has the most season-over-season growth so far.

Full #F1 team midseason social rankings 🔽

[Washington Spirit @WashSpirit]

Everyone Watches Women’s Sports! 💪⚽️

[Zoomph @Zoomph]

$18,161.83 in brand value for @emirates, from a jersey on a wall.

This isn’t matchday exposure. It’s earned value from a video of @Frimpon featuring an @Arsenal kit.

A powerful reminder that sponsorship visibility and value extend far beyond the field.

[Zoomph @Zoomph]

Texas Tech Softball shocked social media with their #WCWS win over 4x defending champs Oklahoma to clinch a spot in the WCWS finals.

On Tuesday alone, @TexasTechSB and @espn posts about the Red Raiders earned over 15 MILLION impressions and $450K in social value‼️

[Bret Peters @petersbret]

Be kind. Be ready. Be a #HUMANiTARIAN.

A heartwarming picture book that teaches kids about kindness, community & being prepared for emergencies.

Perfect for families & young readers 💛

📖 Get it on Amazon: https://t.co/SfKGSi4lUD

#KidsBooks #BePrepared

[Zoomph @Zoomph]

In year five of @nikediamond City Connect uniforms, @MLB teams are now debuting 2nd city-centric designs.

For 2025, the @RedSox, @whitesox and @astros had the biggest launches on social media of the eight teams with new City Connect jerseys this season.

[Zoomph @Zoomph]

This #MarchMadness @UConnWBB was the #1 team on social media across both the men's and women's tournaments 👏

➖70% more impressions & 162% more engagement than men's champion
➖120% more impressions & 168% more engagement than last year's women's champion

[Zoomph @Zoomph]

Just like Ovi, the @Capitals scored big numbers as they documented the #Gr8Chase on social media.

Since the midseason break, the Capitals are the #1 @NHL team on social with nearly 200M impressions, 8.85M engagements and over 2x the social value of the next best team.

[B/R Open Ice @BR_OpenIce]

Budweiser sent celebratory cans to goalies who did not get scored on by Ovi at any point in their careers 😂

(via @BudweiserCanada, @Cujo)

[Rob Perez @WorldWideWob]

One of the craziest finishes to an NBA game you’ll ever see.

[Zoomph @Zoomph]

The 2025 @MarchMadnessWBB Social Sweet Sixteen is full of fan-favorite teams and big stars continuing the momentum from last year's huge tournament.

These teams earned the most engagement through the first two rounds of women's #MarchMadness 🔽

[Zoomph @Zoomph]

Ranked by total engagement during the 1st and 2nd Rounds, here's this year's #MarchMadness Social Sweet Sixteen 1️⃣6️⃣

The top @MarchMadnessMBB teams on social range from 1 to 10 seeds, and 14/16 are still in the tournament after their big weekends on the court and social.

[Zoomph @Zoomph]

For 10 years Zoomph has helped the @Commanders win with our best-in-class partnership measurement tool.

Hear the Commanders share how Zoomph empowers their team with impactful data to help maximize their fan engagement and optimize their sponsorship strategy 📣

[Zoomph @Zoomph]

New Major League Soccer kits for the 2025 season are here 🔥

Ranked by total engagement from @MLS and team social media posts debuting the new kits, these were the top #MLS jersey releases last week.

[Zoomph @Zoomph]

Beating Kentucky, Arkansas was #1 on Facebook and #2 on social overall across all Power 4 men's basketball teams last weekend.

@RazorbackMBB owned content + earned social media coverage of the upset:
➖21.5M impressions
➖561K engagements
➖$629K in social value