I've run partnerships and campaigns for some of the world's fastest-growing brands.
When you move fast and break things, things break.
Here are 10 common mistakes to avoid:
1. Forgetting to cap discount codes
2. Collecting customer PII without realizing it
3. No unique UTMs for influencer tracking
4. NIL rights missing from contracts
5. Over-ordering inventory on LTOs
6. Skipping the AMOE in sweepstakes
7. Discounts that create negative gross margin
8. Mass emails without time zone adjustments
9. Referral programs that are easily gamed
10. And the biggest: forgetting the CTA
Save this list. Build checks into your workflows so leadership says nice job, not what went wrong
Masters Giveaway!
Nothing crazy, just a couple golf shirts and some hats from the ANGC pro shop.
(I know it’s super late but I’ve been busy 🤷🏻♂️)
Only 1 winner and I’ll be picking today.
I’ll throw in some of my stuff as well like the @Binary_Defense hat and @Titleist prov1X
The tariff plan has been discussed by politicians on both sides of the aisle for decades.
We finally have a person with the courage to actually implement it.